2019/20 Undergraduate Programme Catalogue
BA Fashion Marketing
Programme code: | BA-DESN/FM | UCAS code: | W231 |
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Duration: | 3 Years | Method of Attendance: | Full Time |
Programme manager: | Dr Joanna Blanco-Velo | Contact address: | J.M.Blanco-Velo@leeds.ac.uk |
Total credits: 360
Entry requirements:
In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)
School/Unit responsible for the parenting of students and programme:
DESN
Examination board through which the programme will be considered:
School of Design
Relevant QAA Subject Benchmark Groups:
Art & Design
Programme specification:
At the end of the programme students should: have a sound understanding of the principles of marketing and a full understanding of the fashion industry; including the aesthetics of style / design in apparel and a range of fashion related products designed for the needs of contemporary consumers’. This will be enhanced with knowledge of style, design and taste from a historical perspective, the present, and from the prospective of likely futures. Graduates will also have attained a thorough knowledge of the consumers’ role in the fashion
system and will understand the complexities of consumer behaviour. Trends will be understood in a broad context through explorations of the driving forces of fashion and how the forecasting sector operates. Commercial awareness will be enhanced with knowledge of production methods and technologies used for the manufacture of a range of fashion related products.
Graduates will have attained skills to design and implement a range of visual displays and sets of information to promote fashion-related products to consumers and to industrial customers. They will be able to use theoretical knowledge and their experiences to communicate to a professional standard through visually, verbally and textually to a range of audiences. Transferable skills will include:
Information management; written and visual communications; critical thinking and analysis;
Research and evaluation;Presentation skills to a high standard;
Commercial awareness;
Social and cultural awareness;
Creativeproblem-solving;
Entrepreneurial and Leadership;
Planning, Organising, Time Management and Team working.
The programme will be distinctive and unique because it will harness business acumen, trend analysis, forecasting and promotion in a creative and innovative way that views fashion product and fashion-related industries in a broad context. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate in a small business venture. The programme includes options to either study abroad or to undertake an industrial placement.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
DESN1250 | Fundamentals of Imaging | 20 credits | Semester 1 (Sep to Jan) | |
DESN1355 | Fashion Marketing | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN1375 | Fashion in Context | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN1815 | Material Culture and Mass Consumption | 20 credits | Semester 2 (Jan to Jun) | |
DESN1820 | Design History: 1900 to the Present day | 10 credits | Semester 1 (Sep to Jan) |
Optional modules:
Candidates may take 10-30 credits of the following optional modules
DESN1175 | Green Design and Sustainability | 10 credits | Semester 2 (Jan to Jun) | |
DESN1415 | Introduction to Photography (Digital) | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
DESN1575 | Patterns and Culture | 10 credits | Semester 2 (Jan to Jun) | |
DESN1633 | Colour and the Design Process | 10 credits | Semester 2 (Jan to Jun) | |
DESN1658 | Fashion Brand Analysis | 10 credits | Semester 2 (Jan to Jun) | |
DESN1705 | Drawing 1A | 10 credits | Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) | |
DESN1706 | Drawing 1B | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
DESN1830 | Technologies for Art and Design | 10 credits | Semester 2 (Jan to Jun) |
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may study 0-20 credits of discovery modules
Candidates will be required to study 0-20 credits of Discovery Modules
Year2 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
DESN2285 | Research Methods 1: Finding and Using Research Resources | 10 credits | Semester 1 (Sep to Jan) | |
DESN2295 | Research Methods 2: Research, Writing and Dissertation | 10 credits | Semester 2 (Jan to Jun) | |
DESN2350 | Marketing Creativity and Innovation | 20 credits | Semester 1 (Sep to Jan) | |
DESN2365 | Trends and Forecasting | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN2375 | Fashion Promotions | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Students should take 20-40 credits from the list of optional modules shown below
DESN2139 | New Materialism: Science and Technology Meet Art, Craft and Design | 10 credits | Semester 1 (Sep to Jan) | |
DESN2145 | Video Editing | 10 credits | Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) | |
DESN2155 | Illustration | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
DESN2170 | Knitted Fabric Technology for Design | 10 credits | Semester 1 (Sep to Jan) | |
DESN2180 | Garment Technology for Knitwear | 10 credits | Semester 2 (Jan to Jun) | |
DESN2265 | Art, Craft and Design Now: an international overview of contemporary practice | 10 credits | Semester 2 (Jan to Jun) | |
DESN2405 | Contemporary Art and Memory | 10 credits | Semester 2 (Jan to Jun) | |
DESN2415 | Photography (Digital) | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
DESN2465 | Class, Taste and Society: Interpreting Designed Objects. | 10 credits | Semester 1 (Sep to Jan) | |
DESN2469 | Fashion Management | 10 credits | Semester 2 (Jan to Jun) | |
DESN2500 | Eco-Design: Understanding Design's Role in Global Ecology | 10 credits | Semester 2 (Jan to Jun) | |
DESN2525 | Design for Sports and Performance Clothing | 10 credits | Semester 1 (Sep to Jan) | |
DESN2615 | Design Management and Trends | 10 credits | Semester 2 (Jan to Jun) | |
DESN2633 | Colour: Art and Science | 10 credits | Semester 2 (Jan to Jun) | |
DESN2645 | Design Theory | 10 credits | Semester 2 (Jan to Jun) | |
DESN2658 | 20th Century Fashion | 10 credits | Semester 1 (Sep to Jan) | |
DESN2705 | Cutting edge: Collage as reconfiguring | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
DESN2721 | Book Arts | 10 credits | Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) | |
DESN2730 | Principles of Typography | 10 credits | Semester 2 (Jan to Jun) |
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may choose to study 0-20 credits from the discovery modules offered across the University
Candidates will be required to study 0-20 credits of Discovery Modules
Year3 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
DESN3360 | Fashion Marketing Major Project - Research | 30 credits | Semester 1 (Sep to Jan) | |
DESN3370 | Fashion Marketing Major Project - Realisation | 30 credits | Semester 2 (Jan to Jun) | |
DESN3660 | Independent Study Dissertation | 40 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates will be required to study 0-20 credits from the options below
DESN3139 | New Materialism Studio: Theory Meets Practice | 20 credits | Semester 1 (Sep to Jan) | |
DESN3405 | Landscape, Place and Environment in Contemporary Art | 20 credits | Semester 1 (Sep to Jan) | |
DESN3582 | Fashion Styling and Photography | 20 credits | Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) | |
DESN3585 | Collaborative Marketing and Promotion | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN3635 | Computer Aided Design and Professional Design Presentation | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN3725 | Information Design | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
DESN3765 | Brand Communications | 20 credits | Semester 1 (Sep to Jan) | |
DESN3770 | Contemporary Advertising | 20 credits | Semester 1 (Sep to Jan) |
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.
Last updated: 02/10/2019
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- Undergraduate module catalogue
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