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2019/20 Undergraduate Programme Catalogue

BA Fashion Marketing

Programme code:BA-DESN/FMUCAS code:W231
Duration:3 Years Method of Attendance: Full Time
Programme manager:Dr Joanna Blanco-Velo Contact address:J.M.Blanco-Velo@leeds.ac.uk

Total credits: 360

Entry requirements:

In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)

School/Unit responsible for the parenting of students and programme:

DESN

Examination board through which the programme will be considered:

School of Design

Relevant QAA Subject Benchmark Groups:

Art & Design

Programme specification:

At the end of the programme students should: have a sound understanding of the principles of marketing and a full understanding of the fashion industry; including the aesthetics of style / design in apparel and a range of fashion related products designed for the needs of contemporary consumers’. This will be enhanced with knowledge of style, design and taste from a historical perspective, the present, and from the prospective of likely futures. Graduates will also have attained a thorough knowledge of the consumers’ role in the fashion
system and will understand the complexities of consumer behaviour. Trends will be understood in a broad context through explorations of the driving forces of fashion and how the forecasting sector operates. Commercial awareness will be enhanced with knowledge of production methods and technologies used for the manufacture of a range of fashion related products.

Graduates will have attained skills to design and implement a range of visual displays and sets of information to promote fashion-related products to consumers and to industrial customers. They will be able to use theoretical knowledge and their experiences to communicate to a professional standard through visually, verbally and textually to a range of audiences. Transferable skills will include:
Information management; written and visual communications; critical thinking and analysis;
Research and evaluation;Presentation skills to a high standard;
Commercial awareness;
Social and cultural awareness;
Creativeproblem-solving;
Entrepreneurial and Leadership;
Planning, Organising, Time Management and Team working.

The programme will be distinctive and unique because it will harness business acumen, trend analysis, forecasting and promotion in a creative and innovative way that views fashion product and fashion-related industries in a broad context. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate in a small business venture. The programme includes options to either study abroad or to undertake an industrial placement.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN1250Fundamentals of Imaging20 creditsSemester 1 (Sep to Jan)
DESN1355Fashion Marketing20 creditsSemesters 1 & 2 (Sep to Jun)
DESN1375Fashion in Context20 creditsSemesters 1 & 2 (Sep to Jun)
DESN1815Material Culture and Mass Consumption20 creditsSemester 2 (Jan to Jun)
DESN1820Design History: 1900 to the Present day10 creditsSemester 1 (Sep to Jan)

Optional modules:

Candidates may take 10-30 credits of the following optional modules

DESN1175Green Design and Sustainability10 creditsSemester 2 (Jan to Jun)
DESN1415Introduction to Photography (Digital)10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN1575Patterns and Culture10 creditsSemester 2 (Jan to Jun)
DESN1633Colour and the Design Process10 creditsSemester 2 (Jan to Jun)
DESN1658Fashion Brand Analysis10 creditsSemester 2 (Jan to Jun)
DESN1705Drawing 1A10 creditsSemester 1 (Sep to Jan), Semester 2 (Jan to Jun)
DESN1706Drawing 1B10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN1830Technologies for Art and Design10 creditsSemester 2 (Jan to Jun)

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.


Discovery modules:

Students may study 0-20 credits of discovery modules

Candidates will be required to study 0-20 credits of Discovery Modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN2285Research Methods 1: Finding and Using Research Resources10 creditsSemester 1 (Sep to Jan)
DESN2295Research Methods 2: Research, Writing and Dissertation10 creditsSemester 2 (Jan to Jun)
DESN2350Marketing Creativity and Innovation20 creditsSemester 1 (Sep to Jan)
DESN2365Trends and Forecasting20 creditsSemesters 1 & 2 (Sep to Jun)
DESN2375Fashion Promotions20 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Students should take 20-40 credits from the list of optional modules shown below

DESN2139New Materialism: Science and Technology Meet Art, Craft and Design10 creditsSemester 1 (Sep to Jan)
DESN2145Video Editing10 creditsSemester 1 (Sep to Jan), Semester 2 (Jan to Jun)
DESN2155Illustration10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN2170Knitted Fabric Technology for Design10 creditsSemester 1 (Sep to Jan)
DESN2180Garment Technology for Knitwear10 creditsSemester 2 (Jan to Jun)
DESN2265Art, Craft and Design Now: an international overview of contemporary practice10 creditsSemester 2 (Jan to Jun)
DESN2405Contemporary Art and Memory10 creditsSemester 2 (Jan to Jun)
DESN2415Photography (Digital)10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN2465Class, Taste and Society: Interpreting Designed Objects.10 creditsSemester 1 (Sep to Jan)
DESN2469Fashion Management10 creditsSemester 2 (Jan to Jun)
DESN2500Eco-Design: Understanding Design's Role in Global Ecology10 creditsSemester 2 (Jan to Jun)
DESN2525Design for Sports and Performance Clothing10 creditsSemester 1 (Sep to Jan)
DESN2615Design Management and Trends10 creditsSemester 2 (Jan to Jun)
DESN2633Colour: Art and Science10 creditsSemester 2 (Jan to Jun)
DESN2645Design Theory10 creditsSemester 2 (Jan to Jun)
DESN265820th Century Fashion10 creditsSemester 1 (Sep to Jan)
DESN2705Cutting edge: Collage as reconfiguring10 creditsSemester 2 (Jan to Jun), Semester 1 (Sep to Jan)
DESN2721Book Arts10 creditsSemester 1 (Sep to Jan), Semester 2 (Jan to Jun)
DESN2730Principles of Typography10 creditsSemester 2 (Jan to Jun)

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose to study 0-20 credits from the discovery modules offered across the University

Candidates will be required to study 0-20 credits of Discovery Modules


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN3360Fashion Marketing Major Project - Research30 creditsSemester 1 (Sep to Jan)
DESN3370Fashion Marketing Major Project - Realisation30 creditsSemester 2 (Jan to Jun)
DESN3660Independent Study Dissertation40 creditsSemesters 1 & 2 (Sep to Jun)

Optional modules:

Candidates will be required to study 0-20 credits from the options below

DESN3139New Materialism Studio: Theory Meets Practice20 creditsSemester 1 (Sep to Jan)
DESN3405Landscape, Place and Environment in Contemporary Art20 creditsSemester 1 (Sep to Jan)
DESN3582Fashion Styling and Photography20 creditsSemester 1 (Sep to Jan), Semester 2 (Jan to Jun)
DESN3585Collaborative Marketing and Promotion20 creditsSemesters 1 & 2 (Sep to Jun)
DESN3635Computer Aided Design and Professional Design Presentation20 creditsSemesters 1 & 2 (Sep to Jun)
DESN3725Information Design20 creditsSemesters 1 & 2 (Sep to Jun)
DESN3765Brand Communications20 creditsSemester 1 (Sep to Jan)
DESN3770Contemporary Advertising20 creditsSemester 1 (Sep to Jan)

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.

Last updated: 02/10/2019

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