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2019/20 Undergraduate Programme Catalogue

BA Fashion Marketing

Programme code:BA-DESN/FMUCAS code:W231
Duration:3 Years Method of Attendance: Full Time
Programme manager:Ms Barbara Waters Contact address:b.e.waters@leeds.ac.uk

Total credits: 360

Entry requirements:

In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)

School/Unit responsible for the parenting of students and programme:

DESN

Examination board through which the programme will be considered:

School of Design

Relevant QAA Subject Benchmark Groups:

Art & Design

Programme specification:

At the end of the programme students should: have a sound understanding of the principles of marketing and a full understanding of the fashion industry; including the aesthetics of style / design in apparel and a range of fashion related products designed for the needs of contemporary consumers’. This will be enhanced with knowledge of style, design and taste from a historical perspective, the present, and from the prospective of likely futures. Graduates will also have attained a thorough knowledge of the consumers’ role in the fashion
system and will understand the complexities of consumer behaviour. Trends will be understood in a broad context through explorations of the driving forces of fashion and how the forecasting sector operates. Commercial awareness will be enhanced with knowledge of production methods and technologies used for the manufacture of a range of fashion related products.

Graduates will have attained skills to design and implement a range of visual displays and sets of information to promote fashion-related products to consumers and to industrial customers. They will be able to use theoretical knowledge and their experiences to communicate to a professional standard through visually, verbally and textually to a range of audiences. Transferable skills will include:
Information management; written and visual communications; critical thinking and analysis;
Research and evaluation;Presentation skills to a high standard;
Commercial awareness;
Social and cultural awareness;
Creativeproblem-solving;
Entrepreneurial and Leadership;
Planning, Organising, Time Management and Team working.

The programme will be distinctive and unique because it will harness business acumen, trend analysis, forecasting and promotion in a creative and innovative way that views fashion product and fashion-related industries in a broad context. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate in a small business venture. The programme includes options to either study abroad or to undertake an industrial placement. At final year the programme will link to a new trend initiative that is currently under development as a key aspect of the Creative Industries Hub. This will allow students to be involved with live projects in a way that is unique in higher education institutes in the design / business fields, thus giving these students a different experience than in competing universities. The inclusion of the School-wide modules also add a different subject mix for this programme in relation to competing programmes.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN1250Fundamentals of Imaging20 creditsSemester 1
DESN1355Fashion Marketing20 creditsSemesters 1 & 2
DESN1375Fashion in Context20 creditsSemesters 1 & 2
DESN1815Material Culture and Mass Consumption20 creditsSemester 2
DESN1820Design History: 1900 to the Present day10 creditsSemester 1

Optional modules:

Candidates may take 10-30 credits of the following optional modules

DESN1175Green Design and Sustainability10 creditsSemester 2
DESN1415Introduction to Photography (Digital)10 creditsSemester 2, Semester 1
DESN1575Patterns and Culture10 creditsSemester 2
DESN1633Colour and the Design Process10 creditsSemester 2
DESN1658Fashion Brand Analysis10 creditsSemester 2
DESN1705Drawing 1A10 creditsSemester 2, Semester 1
DESN1706Drawing 1B10 creditsSemester 1, Semester 2
DESN1830Technologies for Art and Design10 creditsSemester 2

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.


Discovery modules:

Students may study 0-20 credits of discovery modules

Candidates will be required to study 0-20 credits of Discovery Modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN2285Research Methods 1: Finding and Using Research Resources10 creditsSemester 1
DESN2295Research Methods 2: Research, Writing and Dissertation10 creditsSemester 2
DESN2350Marketing Creativity and Innovation20 creditsSemester 1
DESN2365Trends and Forecasting20 creditsSemesters 1 & 2
DESN2375Fashion Promotions20 creditsSemesters 1 & 2

Optional modules:

Students should take 20-40 credits from the list of optional modules shown below

DESN2139New Materialism: Science and Technology Meet Art, Craft and Design10 creditsSemester 1
DESN2145Video Editing10 creditsSemester 2, Semester 1
DESN2155Illustration10 creditsSemester 2
DESN2170Knitted Fabric Technology for Design10 creditsSemester 1
DESN2180Garment Technology for Knitwear10 creditsSemester 2
DESN2265Art, Craft and Design Now: an international overview of contemporary practice10 creditsSemester 2
DESN2405Contemporary Art and Memory10 creditsSemester 2
DESN2415Photography (Digital)10 creditsSemester 1, Semester 2
DESN2465Class, Taste and Society: Interpreting Designed Objects.10 creditsSemester 1
DESN2469Fashion Management10 creditsSemester 2
DESN2500Eco-Design: Understanding Design's Role in Global Ecology10 creditsSemester 2
DESN2525Design for Sports and Performance Clothing10 creditsSemester 1
DESN2615Design Management and Trends10 creditsSemester 2
DESN2633Colour: Art and Science10 creditsSemester 2
DESN2645Design Theory10 creditsSemester 2
DESN265820th Century Fashion10 creditsSemester 1
DESN2705Cutting edge: Collage as reconfiguring10 creditsSemester 2, Semester 1
DESN2721Book Arts10 creditsSemester 1, Semester 2
DESN2730Principles of Typography10 creditsSemester 2

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose to study 0-20 credits from the discovery modules offered across the University

Candidates will be required to study 0-20 credits of Discovery Modules


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN3360Fashion Marketing Major Project - Research30 creditsSemester 1
DESN3370Fashion Marketing Major Project - Realisation30 creditsSemester 2
DESN3660Independent Study Dissertation40 creditsSemesters 1 & 2

Optional modules:

Candidates will be required to study 0-20 credits from the options below

DESN3139New Materialism Studio: Theory Meets Practice20 creditsSemester 1
DESN3405Landscape, Place and Environment in Contemporary Art20 creditsSemester 1
DESN3582Fashion Styling and Photography20 creditsSemester 1, Semester 2
DESN3585Collaborative Marketing and Promotion20 creditsSemesters 1 & 2
DESN3635Computer Aided Design and Professional Design Presentation20 creditsSemesters 1 & 2
DESN3725Information Design20 creditsSemesters 1 & 2
DESN3765Brand Communications20 creditsSemester 1
DESN3770Contemporary Advertising20 creditsSemester 1

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.

Last updated: 02/05/2019

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