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2019/20 Undergraduate Programme Catalogue

BA Graphic and Communication Design

Programme code:BA-TEXT/G&CDUCAS code:W290
Duration:3 Years Method of Attendance: Full Time
Programme manager:Mr Ben Bradley Contact address:B.P.Bradley@leeds.ac.uk

Total credits: 360

Entry requirements:

In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)

School/Unit responsible for the parenting of students and programme:

Design

Examination board through which the programme will be considered:

Design

Relevant QAA Subject Benchmark Groups:

Art and Design

Programme specification:

The programme will provide a challenging scheme of study with emphasis on independent enquiry and creative practice, informed by academic studies in a range of art and design subjects. Graphic design is a constantly evolving discipline; its relationship to business has been long established both through innovation and the development of communication strategies to achieve business objectives. The ability to take advantage of the opportunities within this relationship is fundamental to the aims of the programme.

Graphic & Communication Design is defined by the development of a creative concept visualised through effective creation and manipulation of visual images and words. The selection and application of appropriate media is essential to the effective delivery of the creative concept, or communication message. Without an inventive response to a design brief, neither technical expertise nor methodology will produce solutions above the commonplace.

The programme brings together the creative, practical and intellectual elements of visual communication and will provide an opportunity for students to become focused and professional in their approach to their work.

At Level 1 each student experiences practical involvement in different aspects of graphic design and communication, gaining and developing fundamental intellectual and studio skills through individual and group project work and the development of creative computer skills in the dedicated Apple Mac suites. Contextual subjects examining the history and theory of art and design, the development of visual culture and the fundamentals of digital imaging are studied. At Level 2 there are opportunities for students to undertake specialist projects in digital imaging, visual communications and marketing, graphic design and advertising and branding. Students will continue to engage in complementary studies in colour and digital imaging, design theory and marketing.

At Level 3 the students follow a programme of practical and theoretical self directed study. This includes a written investigation into a subject of their choice, relevant to graphic and communication design, and the research, production and presentation of a major design or visual communications portfolio. This final body of work is related to the student's chosen professional ambition.

At each level students may choose to study subjects from a range optional modules from within the School or (at levels 1 or 2) elective modules offered by other departments in the University. This allows students to tailor their academic study to their own interests and strengths, develop useful complementary skills such as languages, or gain knowledge that helps make them unique as graduates.

Industrial Year
Subject to satisfactory academic performance in Levels 1 and 2, students will be given the opportunity to gain an additional one year placement following Level 2. This UK or international work placement enables the student to gain a broad experience and insight into industry. Recent placements have included The Chase Creative Consultants, Fresh 01, McCann Erikkson and Huet & Co. The industrial variant of the programme will allow students to enhance their personal development and learning experience within a real life situation in preparation for their chosen career.

Year Abroad
Subject to satisfactory academic performance in Levels 1 and 2, students will be given the opportunity to take an additional study year abroad at an appropriate European or International Institution. A satisfactory academic report from the host institution and a specified assignment by the student (portfolio or written report) must be submitted by the following October of the Year Abroad in order to be awarded the International variant of the programme.

The programme is principally, but not exclusively, directed towards careers in the communications and media industries. Graduates have an impressive track record as prize winn ers in national competitions and find jobs with sought after employers in the graphic, creative and media sectors. The programme's emphasis on gaining academic and transferable skills equips students for a broad range of prestigious employment, enterprise or postgraduate opportunities.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Candidates will be required to study the following compulsory modules:

DESN1250Fundamentals of Imaging20 creditsSemester 1
DESN1815Material Culture and Mass Consumption20 creditsSemester 2
DESN1820Design History: 1900 to the Present day10 creditsSemester 1
DESN1989Graphic and Communication Media A20 creditsSemester 1
DESN1999Communication and Design Process20 creditsSemester 2

Optional modules:

Candidates will take 10-30 credits from the modules below

DESN1175Green Design and Sustainability10 creditsSemester 2
DESN1415Introduction to Photography (Digital)10 creditsSemester 2, Semester 1
DESN1575Patterns and Culture10 creditsSemester 2
DESN1633Colour and the Design Process10 creditsSemester 2
DESN1658Fashion Brand Analysis10 creditsSemester 2
DESN1705Drawing 1A10 creditsSemester 2, Semester 1
DESN1706Drawing 1B10 creditsSemester 1, Semester 2
DESN1830Technologies for Art and Design10 creditsSemester 2

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Candidates will be required to study 0 - 20 credits of Discovery Modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Candidates will be required to study the following compulsory modules:

DESN2285Research Methods 1: Finding and Using Research Resources10 creditsSemester 1
DESN2295Research Methods 2: Research, Writing and Dissertation10 creditsSemester 2
DESN2350Marketing Creativity and Innovation20 creditsSemester 1
DESN2980Design Application20 creditsSemester 1
DESN2989Graphic and Communication Media B20 creditsSemester 2

Optional modules:

Students should take 20-40 credits from the optional modules listed below

DESN2139New Materialism: Science and Technology Meet Art, Craft and Design10 creditsSemester 1
DESN2145Video Editing10 creditsSemester 2, Semester 1
DESN2150Contemporary Digital Media10 creditsSemester 2
DESN2155Illustration10 creditsSemester 2, Semester 1
DESN2265Art, Craft and Design Now: an international overview of contemporary practice10 creditsSemester 2
DESN2405Contemporary Art and Memory10 creditsSemester 2
DESN2415Photography (Digital)10 creditsSemester 1, Semester 2
DESN2465Class, Taste and Society: Interpreting Designed Objects.10 creditsSemester 1
DESN2500Eco-Design: Understanding Design's Role in Global Ecology10 creditsSemester 2
DESN2615Design Management and Trends10 creditsSemester 2
DESN2633Colour: Art and Science10 creditsSemester 2
DESN2645Design Theory10 creditsSemester 2
DESN265820th Century Fashion10 creditsSemester 1
DESN2705Cutting edge: Collage as reconfiguring10 creditsSemester 2, Semester 1
DESN2721Book Arts10 creditsSemester 1, Semester 2
DESN2730Principles of Typography10 creditsSemester 2

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Candidates may study up to 20 credits of discovery modules.

Candidates will be required to study 0 - 20 credits of Discovery Modules


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Candidates will be required to study the following compulsory modules:

DESN3660Independent Study Dissertation40 creditsSemesters 1 & 2
DESN3989Graphic and Communication Media C20 creditsSemester 1
DESN3994Independent Project40 creditsSemester 2

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules.

DESN3139New Materialism Studio: Theory Meets Practice20 creditsSemester 1
DESN3150Contemporary Moving Image20 creditsSemesters 1 & 2
DESN3405Landscape, Place and Environment in Contemporary Art20 creditsSemester 1
DESN3445Time and the Image in Contemporary Art20 creditsSemester 1
DESN3582Fashion Styling and Photography20 creditsSemester 1, Semester 2
DESN3585Collaborative Marketing and Promotion20 creditsSemesters 1 & 2
DESN3635Computer Aided Design and Professional Design Presentation20 creditsSemesters 1 & 2
DESN3725Information Design20 creditsSemesters 1 & 2
DESN3765Brand Communications20 creditsSemester 1
DESN3770Contemporary Advertising20 creditsSemester 1

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.

Last updated: 02/10/2019

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