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2019/20 Undergraduate Programme Catalogue

BSc International Business and Marketing

Programme code:BS-IBUS&MKUCAS code:N1N5
Duration:3 Years Method of Attendance: Full Time
Programme manager:Andy Smith Contact address:A.Smith2@leeds.ac.uk

Total credits: 360

Entry requirements:

- GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).

When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Relevant QAA Subject Benchmark Groups:

General Business and Management

Programme specification:

Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.

Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.

Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.

Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.

Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.

Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.

Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.

Have developed a deeper specialist knowledge and understanding of marketing.

Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 110 credits of compulsory modules:

LUBS1096Academic and Professional Development for Studies in Marketing20 creditsSemesters 1 & 2
LUBS1140Principles of International Business20 creditsSemester 1
LUBS1175Global Entrepreneurship10 creditsSemester 2
LUBS1850Organisational Behaviour20 creditsSemesters 1 & 2
LUBS1860Fundamentals of Marketing20 creditsSemesters 1 & 2
LUBS1940Economics for Management20 creditsSemesters 1 & 2

Discovery modules:

Candidates will be required to study 10 credits of discovery modules in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 100 credits of compulsory modules:

LUBS2010Consumer Behaviour20 creditsSemester 2
LUBS2405Cross-Cultural Management20 creditsSemester 2
LUBS2415Research Methods in International Business20 creditsSemesters 1 & 2
LUBS2840Marketing Research20 creditsSemester 1
LUBS2860Managing International Business20 creditsSemester 1

Optional modules:

IMPORTANT - When considering your optional modules, please take into account any modules you intend to study in subsequent years, as there might be modules you need to complete in your current year of study that are required to fulfil pre-requisite conditions of future modules.

Candidates may choose to study up to 20 credits from the following optional modules:

LUBS2020From Study to Work10 creditsSemester 1
LUBS2820Contemporary Topics in International Business10 creditsSemester 1

Discovery modules:

Candidates will be required to study 20 credits of discovery modules, or any of the modules from the optional modules list above, in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3.


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following 110 credits of compulsory modules:

LUBS3190International Marketing10 creditsSemester 1
LUBS3250Transnational Corporations in the World Economy10 creditsSemester 2
LUBS3321International Business Dissertation40 creditsSemesters 1 & 2
LUBS3530Advertising and Promotional Management10 creditsSemester 2
LUBS3845Marketing Strategy20 creditsSemesters 1 & 2
LUBS3860International Strategic Management20 creditsSemesters 1 & 2

Optional modules:

Candidates may choose to study 10 credits from the following optional modules:

LUBS3820Contemporary Topics in International Business10 creditsSemester 1
LUBS3840European Business10 creditsSemester 1
LUBS3990Innovation; Thinking and Practice10 creditsSemester 1

Discovery modules:

Candidates will be required to study 10 credits of discovery modules, or one of the optional modules listed above, in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.

Last updated: 30/04/2019

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