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2019/20 Taught Postgraduate Programme Catalogue

MA Advertising and Marketing

Programme code:MA-BS/A&MUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Tony Byng Contact address:adb@lubs.leeds.ac.uk

Total credits: 180

Entry requirements:

Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Programme specification:

Our students will:

1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing

2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing

3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof

4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools

5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour

6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing

7. Work as part of a team and take responsibility for individual contribution in a group context

8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS5401MMarketing Dissertation/Project30 credits1 Feb to 30 Sep
LUBS5402MConsumer Behaviour15 creditsSemester 1
LUBS5405MMarketing Communications15 creditsSemester 1
LUBS5407MAdvertising15 creditsSemester 2
LUBS5409MGlobal Strategic Marketing15 creditsSemester 1
LUBS5426MMedia Planning and Strategy15 creditsSemester 2
LUBS5435MPublic Relations and Corporate Communications15 creditsSemester 1
LUBS5450MMarketing Research15 creditsSemester 1
LUBS5492MProfessional Skills and Employability15 creditsSemesters 1 & 2

Optional modules:

Candidates will be required to study 30 credits of optional modules:

LUBS5433MBrand Management and Corporate Identity15 creditsSemester 2
LUBS5440MSales Promotion and Sponsorship15 creditsSemester 2
LUBS5447MSocial Media Marketing15 creditsSemester 2
LUBS5449MDigital and Interactive Marketing15 creditsSemester 2

Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.

Last updated: 13/09/2019

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