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2019/20 Taught Postgraduate Programme Catalogue

MA Corporate Communications, Marketing and Public Relations

Programme code:MA-BS/CCM&PRUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Caterina Presi Contact address:C.Presi@lubs.leeds.ac.uk

Total credits: 180

Entry requirements:

- An Upper Second Honours Degree or better in a relevant discipline, such as business studies, marketing, communications or languages.
- English language requirement 6.5 IELTS (not less than 6.0 in any section) TOEFL Internet based 94 (20 listening, 23 reading, 23 speaking and 24 writing)
- Non-Standard entry will be considered in exceptional circumstances.

School/Unit responsible for the parenting of students and programme:

Leeds University Business School

Examination board through which the programme will be considered:

Leeds University Business School

Programme specification:

Our graduates will:

1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to corporate communications, marketing and public relations

2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into corporate communications, marketing public relations

3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof

4. Be effective and professional communicators in corporate communications and marketing contexts, implementing appropriate approaches and tools

5. Be ethical practitioners in line with accepted codes and regulations in corporate communications, marketing and public relations and be able to articulate the consequences of unethical behaviour

6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to corporate communications, marketing and public relations

7. Work as part of a team and take responsibility for individual contribution in a group context

8. Be knowledgeable and skilled graduates, prepared for a professional career in corporate communications, marketing and public relations


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Candidates are eligible for the award if they pass at least 150 credits including the compulsory to pass modules and achieve an average of 50 (CGA of 5.0) calculated across the 180 credits studied.

Compulsory modules:

Candidates will be required to study the following compulsory modules:

LUBS5401MMarketing Dissertation/Project30 credits1 Feb to 30 Sep
LUBS5408MGlobal Strategic Marketing15 creditsSemester 1
LUBS5411MCorporate Communications and Reputation Management15 creditsSemester 2
LUBS5414MCorporate Communications Strategy15 creditsSemester 1
LUBS5427MCorporate Social Responsibility and Sustainability15 creditsSemester 2
LUBS5432MBrand Management and Corporate Identity15 creditsSemester 1
LUBS5444MSocial Media Marketing15 creditsSemester 2
LUBS5446MPublic Relations in Practice15 creditsSemester 2
LUBS5452MMarketing Research15 creditsSemester 1
LUBS5456MMarketing Communications15 creditsSemester 1

Optional modules:

Candidates are required to study 15 credits from the following optional modules

LUBS5417MPersuasive Writing and Speechmaking15 creditsSemester 2
LUBS5443MChange Management and Communication15 creditsSemester 2
LUBS5449MDigital and Interactive Marketing15 creditsSemester 2

Candidates are eligible for the award if they pass at least 150 credits including the compulsory to pass modules and achieve an average of 50 (CGA of 5.0) calculated across the 180 credits studied.

Last updated: 17/07/2019

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