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2020/21 Undergraduate Programme Catalogue

BA Fashion Marketing

Programme code:BA-DESN/FMUCAS code:W231
Duration:3 Years Method of Attendance: Full Time
Programme manager:Dr Joanna Blanco-Velo Contact address:J.M.Blanco-Velo@leeds.ac.uk

Total credits: 360

Entry requirements:

In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)

School/Unit responsible for the parenting of students and programme:

DESN

Examination board through which the programme will be considered:

School of Design

Relevant QAA Subject Benchmark Groups:

Art and Design (2016)
Business and Management (2019)

Programme specification:

The programme is distinctive and unique, harnessing business acumen, trend analysis, forecasting and promotion through creative and innovative thinking. Global fashion systems, industries, products and experiences are interrogated and critically appraised. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate with live projects. The programme includes options to either study abroad or to undertake an industrial placement. The inclusion of the School-wide modules also add a different subject mix for this programme in relation to competing programmes.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN1250Fundamentals of Imaging20 creditsSemesters 1 & 2
DESN1347Principles of Fashion Marketing30 creditsSemesters 1 & 2
DESN1348Fashion Contexts30 creditsSemesters 1 & 2
DESN1847Design History, Design Futures20 creditsSemesters 1 & 2

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

DESN1248Sustainable Fashion20 creditsSemester 1
DESN1415Introduction to Photography (Digital)10 creditsSemester 1, Semester 2
DESN1575Patterns and Culture10 creditsNot running in 202021
DESN1633Colour and the Design Process10 creditsSemester 2
DESN1705Drawing 1A10 creditsSemester 1, Semester 2
DESN1706Drawing 1B10 creditsSemester 2, Semester 1
DESN1830Technologies for Art and Design10 creditsSemester 2

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.


Discovery modules:

Students may study 0-20 credits of discovery modules

Candidates will be required to study 0-20 credits of Discovery Modules


Year2 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN2248Strategic Fashion Management20 creditsSemester 2
DESN2287Research Methods20 creditsSemesters 1 & 2
DESN2347Fashion Trends and Forecasting30 creditsSemesters 1 & 2
DESN2348Fashion Promotion and Creative Communication Strategy30 creditsSemesters 1 & 2

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

DESN2139New Materialism: Science and Technology Meet Art, Craft and Design10 creditsSemester 1
DESN2147Introduction to Contemporary Moving Image Production20 creditsSemesters 1 & 2
DESN2155Illustration10 creditsSemester 2, Semester 1
DESN2265Art, Craft and Design Now: an international overview of contemporary practice10 creditsSemester 2
DESN2415Photography (Digital)10 creditsSemester 2, Semester 1
DESN2465Class, Taste and Society: Interpreting Designed Objects.10 creditsSemester 1
DESN2500Eco-Design: Understanding Design's Role in Global Ecology10 creditsSemester 2
DESN2525Design for Sports and Performance Clothing10 creditsSemester 1
DESN2633Colour: Art and Science10 creditsSemester 2
DESN2645Design Theory10 creditsNot running in 202021
DESN265720th Century Fashion History20 creditsSemester 1
DESN2705Cutting edge: Collage as reconfiguring10 creditsSemester 1, Semester 2
DESN2721Book Arts10 creditsSemester 1, Semester 2

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose to study 0-20 credits from the discovery modules offered across the University

Candidates will be required to study 0-20 credits of Discovery Modules


Year3 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’

Compulsory modules:

Students are required to study the compulsory modules shown below:

DESN3360Fashion Marketing Major Project - Research30 creditsSemesters 1 & 2
DESN3370Fashion Marketing Major Project - Realisation30 creditsSemester 2
DESN3660Independent Study Dissertation40 creditsSemesters 1 & 2

Optional modules:

Candidates will be required to study 0-20 credits from the following optional modules:

DESN3139New Materialism Studio: Theory Meets Practice20 creditsSemester 2
DESN3405Landscape, Place and Environment in Contemporary Art20 creditsSemester 1
DESN3445Time and the Image in Contemporary Art20 creditsSemester 1
DESN3582Fashion Styling and Photography20 creditsSemester 2, Semesters 1 & 2
DESN3585Collaborative Marketing and Promotion20 creditsSemesters 1 & 2
DESN3725Information Design20 creditsSemesters 1 & 2
DESN3765Brand Communications20 creditsSemester 1
DESN3770Contemporary Advertising20 creditsSemester 2, Semester 1

Students may also study 0-20 credits of Discovery Modules.

The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.

Students should note that they are not permitted to study the same module more than once.

Discovery modules:

Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.

Last updated: 16/07/2020 09:30:13

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