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2020/21 Taught Postgraduate Programme Catalogue

MA Promotional Media

Programme code:MA-COMM/PMUCAS code:
Duration:12 Months Method of Attendance: Full Time
Programme manager:Dr Leslie Meier Contact address:l.meier@leeds.ac.uk

Total credits: 180

Entry requirements:

Good first degree in a related subject
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5 with no element below 6.0, or equivalent TOEFL score.

School/Unit responsible for the parenting of students and programme:

School of Media and Communication

Examination board through which the programme will be considered:

School of Media and Communication

Programme specification:

The programme will:
This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.


Year1 - View timetable

[Learning Outcomes, Transferable (Key) Skills, Assessment]

Compulsory modules:

COMM5235MPromotional Media, Culture and Society30 creditsSemester 1, 1 May to 30 Sep
COMM5600MDissertation and Research Methods60 credits1 Jul to 31 Dec, 1 Oct to 30 Sep (12mth)
COMM5730MThe Cultural History of Promotional Communication30 creditsSemester 2

Optional modules:

Candidates will be required to study 30- 60 credits from the following optional modules:

COMM5160MCritical Studies in Visual Communication30 creditsSemester 2
COMM5170MTelevision Narrative30 creditsSemester 1
COMM5250MFeminism, Identity and Media30 creditsSemester 1
COMM5260MUnderstanding the Audience30 creditsSemester 1
COMM5380MThe Media and Democratisation: Global Perspectives30 creditsNot running in 202021
COMM5540MThe Reporting of Politics30 creditsSemester 1
COMM5630MCommunication and Public Opinion30 creditsSemester 2
COMM5695MCommunication and Development30 creditsSemester 2
COMM5805MCultures of Contemporary Photography30 creditsSemester 2
COMM5815MCinematics and Photography30 creditsSemester 1
EAST5055MStylistic Aesthetics of Chinese Language in Media and Communication15 creditsNot running in 202021
MODL5014MRhetoric and Public Speaking15 creditsSemester 1
MODL5016MManaging Business Across Cultures15 creditsSemester 2
MODL5028MInternational Organisations: Context, Theory and Practice15 creditsSemester 1
MODL5050MWriting for Professional Purposes15 creditsSemester 2
PECI5204MTheoretical Perspectives: Culture, Creativity and Entrepreneurship30 creditsSemester 2, Semester 1
PECI5209MCritical Debates in Culture and Place30 creditsSemester 2
PECI5214MCreativity and Innovation Management30 creditsSemester 1
PECI5216MArts and Activism30 creditsSemester 2
PECI5218MCultural Policy and the Politics of Culture30 creditsSemester 2
SLSP5240MRacism, Decoloniality and Migration30 credits1 Apr to 31 Aug
SLSP5312MTheorising Gender 130 creditsNot running in 202021
SLSP5355MInequalities: Exploring causes, Consequences and Interventions30 creditsSemester 1
SLSP5360MResearching Inequality in the Media30 credits1 Apr to 31 Aug
SLSP5370MReality TV: Truth or Fiction?30 credits1 Apr to 31 Aug
SLSP5380MVideogames and Society30 credits1 Apr to 31 Aug
SLSP5414MDebates on Disability Theory and Research30 creditsNot running in 202021

Elective modules:

Candidates may study 0 - 30 credits of postgraduate level electives, or Discovery modules aimed at final year undergraduates. (Such modules have a 3 or a 5 as the first digit in the module code)

Last updated: 13/07/2020 21:11:44

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