2020/21 Taught Postgraduate Programme Catalogue
MA Promotional Media
Programme code: | MA-COMM/PM | UCAS code: | |
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Duration: | 12 Months | Method of Attendance: | Full Time |
Programme manager: | Professor David Hesmondhalgh | Contact address: | D.J.Hesmondhalgh@leeds.ac.uk |
Total credits: 180
Entry requirements:
Good first degree in a related subject
Applicants whose first language is not English will be required to provide evidence of their English language proficiency. Recognized tests are IELTS with a required overall score of 6.5 with no element below 6.0, or equivalent TOEFL score.
School/Unit responsible for the parenting of students and programme:
School of Media and Communication
Examination board through which the programme will be considered:
School of Media and Communication
Programme specification:
The programme will:
This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
COMM5235M | Promotional Media, Culture and Society | 30 credits | Semester 1 (Sep to Jan), 1 May to 30 Sep | |
COMM5600M | Dissertation and Research Methods | 60 credits | 1 Jan to 31 Oct, 1 Oct to 30 Sep (12mth) | |
COMM5730M | The Cultural History of Promotional Communication | 30 credits | Semester 2 (Jan to Jun) |
Optional modules:
Candidates will be required to study 30- 60 credits from the following optional modules:
COMM5140M | Media and Communication Theory | 30 credits | Semester 1 (Sep to Jan), 1 Jan to 31 May | |
COMM5170M | Television Narrative | 30 credits | Not running in 202021 | |
COMM5200M | Communication and International Affairs | 30 credits | Semester 1 (Sep to Jan) | |
COMM5250M | Feminism, Identity and Media | 30 credits | Semester 1 (Sep to Jan) | |
COMM5260M | Understanding the Audience | 30 credits | Semester 1 (Sep to Jan) | |
COMM5380M | The Media and Democratisation: Global Perspectives | 30 credits | Not running in 202021 | |
COMM5540M | The Reporting of Politics | 30 credits | Not running in 202021 | |
COMM5615M | Keywords in Political Communication | 30 credits | Semester 1 (Sep to Jan) | |
COMM5645M | Journalism Theory and Research | 30 credits | Semester 1 (Sep to Jan) | |
COMM5710M | The Media Industries | 30 credits | Semester 1 (Sep to Jan) | |
COMM5895M | Digital Platforms: Critical and Cultural Analysis | 30 credits | Not running in 202021 | |
EAST5037M | Transnational East Asian Cinemas | 30 credits | Semester 1 (Sep to Jan) | |
MODL5014M | Rhetoric and Public Speaking | 15 credits | Semester 1 (Sep to Jan) | |
MODL5028M | International Organisations: Context, Theory and Practice | 15 credits | Semester 1 (Sep to Jan) | |
PECI5204M | Theoretical Perspectives: Culture, Creativity and Entrepreneurship | 30 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
PECI5214M | Creativity and Innovation Management | 30 credits | 1 Sep to 31 Jan (adv yr), Semester 1 (Sep to Jan) | |
SLSP5312M | Theorising Gender 1 | 30 credits | Not running in 202021 | |
SLSP5355M | Inequalities: Exploring causes, Consequences and Interventions | 30 credits | Semester 1 (Sep to Jan) | |
SLSP5380M | Videogames and Society | 30 credits | 1 Apr to 31 Aug | |
SLSP5414M | Debates on Disability Theory and Research | 30 credits | Not running in 202021 |
Elective modules:
Last updated: 24/05/2021 09:54:49
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