2021/22 Undergraduate Programme Catalogue
BA Fashion Marketing
| Programme code: | BA-DESN/FM | UCAS code: | W231 |
|---|---|---|---|
| Duration: | 3 Years | Method of Attendance: | Full Time |
| Programme manager: | Dr Joanna Blanco-Velo | Contact address: | J.M.Blanco-Velo@leeds.ac.uk |
Total credits: 360
Entry requirements:
In accordance with the School of Design admissions policy: please see our website (www.design.leeds.ac.uk)
School/Unit responsible for the parenting of students and programme:
DESN
Examination board through which the programme will be considered:
School of Design
Relevant QAA Subject Benchmark Groups:
Art and Design (2016)
Business and Management (2019)
Programme specification:
The programme is distinctive and unique, harnessing business acumen, trend analysis, forecasting and promotion through creative and innovative thinking. Global fashion systems, industries, products and experiences are interrogated and critically appraised. Through expert guidance in research activities students will explore trends beyond a fashion-style context, to understand a wide range of external influences that drive fashion consumerism and taste. Students will develop a wealth of knowledge through theoretical and technological applications and develop critical thinking and creativity to identify and maximize opportunities in the marketplace. The programme balances the activities of fashion-related industries with the complexities of consumer behaviour and the consumers’ role in the fashion system, to nurture a strong commercial awareness enhanced with production knowledge. Students will develop a range of promotional materials and displays and will have the opportunity to collaborate with live projects. The programme includes options to either study abroad or to undertake an industrial placement. The inclusion of the School-wide modules also add a different subject mix for this programme in relation to competing programmes.
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
| DESN1250 | Fundamentals of Imaging | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN1347 | Principles of Fashion Marketing | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN1348 | Fashion Contexts | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN1847 | Design History, Design Futures | 20 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates will be required to study 0-20 credits from the following optional modules:
| DESN1248 | Sustainable Fashion | 20 credits | Semester 1 (Sep to Jan) | |
| DESN1265 | Art, Design and Craft Practice Now: an international overview of contemporary practices | 20 credits | Semester 2 (Jan to Jun) | |
| DESN1415 | Introduction to Photography (Digital) | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
| DESN1633 | Colour and the Design Process | 10 credits | Semester 2 (Jan to Jun) | |
| DESN1658 | Fashion Brand Analysis | 10 credits | Semester 2 (Jan to Jun) | |
| DESN1707 | Drawing beyond itself | 20 credits | Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) | |
| DESN1830 | Technologies for Art and Design | 10 credits | Semester 2 (Jan to Jun) |
Students may also study 0-20 credits of Discovery Modules.
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may study 0-20 credits of discovery modules
Candidates will be required to study 0-20 credits of Discovery Modules
Year2 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
| DESN2248 | Strategic Fashion Management | 20 credits | Semester 1 (Sep to Jan) | |
| DESN2287 | Research Methods | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN2347 | Fashion Trends and Forecasting | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN2348 | Fashion Promotion and Creative Communication Strategy | 30 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates will be required to study 0-20 credits from the following optional modules:
| CSER2206 | Developing Your Professional Identity: Preparing for a Career in Within The Arts, Heritage and Creative Industries | 20 credits | Semester 2 (Jan to Jun) | |
| DESN2139 | New Materialism: Science and Technology Meet Art, Craft and Design | 10 credits | Not running in 202122 | |
| DESN2147 | Introduction to Contemporary Moving Image Production | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN2175 | Design for Sustainability | 20 credits | Semester 2 (Jan to Jun) | |
| DESN2377 | Introduction to consumer behaviour and neuromarketing | 20 credits | Semester 2 (Jan to Jun) | |
| DESN2416 | Photography | 10 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
| DESN2465 | Class, Taste and Society: Interpreting Designed Objects. | 10 credits | Semester 1 (Sep to Jan) | |
| DESN2633 | Colour: Art and Science | 10 credits | Semester 2 (Jan to Jun) | |
| DESN2657 | 20th Century Fashion History | 20 credits | Semester 1 (Sep to Jan) |
Students may also study 0-20 credits of Discovery Modules.
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may choose to study 0-20 credits from the discovery modules offered across the University
Candidates will be required to study 0-20 credits of Discovery Modules
Year3 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as ’PFP’
Compulsory modules:
Students are required to study the compulsory modules shown below:
| DESN3367 | Strategic Fashion Marketing Plan | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN3377 | Fashion Communications Strategy and Portfolio | 30 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN3660 | Independent Study Dissertation | 40 credits | Semesters 1 & 2 (Sep to Jun) |
Optional modules:
Candidates will be required to study 0-20 credits from the following optional modules:
| DESN3139 | New Materialism Studio: Theory Meets Practice | 20 credits | Semester 2 (Jan to Jun) | |
| DESN3582 | Fashion Styling and Photography | 20 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) | |
| DESN3585 | Collaborative Marketing and Promotion | 20 credits | Semesters 1 & 2 (Sep to Jun) | |
| DESN3765 | Brand Communications | 20 credits | Semester 1 (Sep to Jan) | |
| DESN3770 | Contemporary Advertising | 20 credits | Semester 2 (Jan to Jun), Semester 1 (Sep to Jan) |
Students may also study 0-20 credits of Discovery Modules.
The optional modules listed are indicative of those available. The School reserves the right to withdraw and introduce new optional modules in line with the annual review and development of teaching within the School. It may also be necessary on occasion to withdraw modules due to staff absence or very low enrolment numbers.
Students should note that they are not permitted to study the same module more than once.
Discovery modules:
Students may choose 0-20 credits of discovery modules. These must be at level 2 or level 3 unless they are special skills Discovery modules.
Last updated: 25/02/2022 17:18:39
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