2021/22 Taught Postgraduate Programme Catalogue
MA Advertising and Marketing
| Programme code: | MA-BS/A&M | UCAS code: | |
|---|---|---|---|
| Duration: | 12 Months | Method of Attendance: | Full Time |
| Programme manager: | Vita Kadile | Contact address: | v.kadile@leeds.ac.uk |
Total credits: 180
Entry requirements:
Candidates will usually require a good quality bachelors degree or equivalent qualification in a subject other than a marketing specialisation.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Programme specification:
Our students will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to advertising, marketing communications and marketing
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into advertising, marketing communications and marketing
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in an advertising, marketing communications and marketing context, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in advertising, marketing communications and marketing and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to advertising, marketing communications and marketing
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in advertising, marketing communications and marketing
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Compulsory modules:
Candidates will be required to study the following compulsory modules:
| LUBS5401M | Marketing Dissertation/Project | 30 credits | 1 May to 30 Nov, 1 Feb to 30 Sep | |
| LUBS5402M | Consumer Behaviour | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5405M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5407M | Advertising | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5409M | Global Strategic Marketing | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5426M | Media Planning and Strategy | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5435M | Public Relations and Corporate Communications | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5450M | Marketing Research | 15 credits | Semester 1 (Sep to Jan) | |
| LUBS5493M | The Global Marketing Professional | 15 credits | Semester 1 (Sep to Jan) |
Optional modules:
Candidates will be required to study 30 credits of optional modules:
| LUBS5403M | Marketing Analytics | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5433M | Brand Management and Corporate Identity | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5440M | Sales Promotion and Sponsorship | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5447M | Social Media Marketing | 15 credits | Semester 2 (Jan to Jun) | |
| LUBS5449M | Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) |
Candidates are eligible for the award if they pass the 150 credits of compulsory modules (including the compulsory to pass modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules studied.
Last updated: 30/06/2021 15:19:33
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD