2021/22 Taught Postgraduate Programme Catalogue
MA Corporate Communications, Marketing and Public Relations
Programme code: | MA-BS/CCM&PR | UCAS code: | |
---|---|---|---|
Duration: | 12 Months | Method of Attendance: | Full Time |
Programme manager: | Caterina Presi | Contact address: | C.Presi@lubs.leeds.ac.uk |
Total credits: 180
Entry requirements:
- An Upper Second Honours Degree or better in a relevant discipline, such as business studies, marketing, communications or languages.
- English language requirement 6.5 IELTS (not less than 6.0 in any section) TOEFL Internet based 94 (20 listening, 23 reading, 23 speaking and 24 writing)
- Non-Standard entry will be considered in exceptional circumstances.
School/Unit responsible for the parenting of students and programme:
Leeds University Business School
Examination board through which the programme will be considered:
Leeds University Business School
Programme specification:
Our graduates will:
1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to corporate communications, marketing and public relations
2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into corporate communications, marketing public relations
3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof
4. Be effective and professional communicators in corporate communications and marketing contexts, implementing appropriate approaches and tools
5. Be ethical practitioners in line with accepted codes and regulations in corporate communications, marketing and public relations and be able to articulate the consequences of unethical behaviour
6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to corporate communications, marketing and public relations
7. Work as part of a team and take responsibility for individual contribution in a group context
8. Be knowledgeable and skilled graduates, prepared for a professional career in corporate communications, marketing and public relations
Year1 - View timetable
[Learning Outcomes, Transferable (Key) Skills, Assessment]
Candidates are eligible for the award if they pass at least 150 credits including the compulsory to pass modules and achieve an average of 50 (CGA of 5.0) calculated across the 180 credits studied.
Compulsory modules:
Candidates will be required to study the following compulsory modules:
LUBS5401M | Marketing Dissertation/Project | 30 credits | 1 May to 30 Nov, 1 Feb to 30 Sep | |
LUBS5408M | Global Strategic Marketing | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5411M | Corporate Communications and Reputation Management | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5414M | Corporate Communications Strategy | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5432M | Brand Management and Corporate Identity | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5444M | Social Media Marketing | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5446M | Public Relations in Practice | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5452M | Marketing Research | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5456M | Marketing Communications | 15 credits | Semester 1 (Sep to Jan) | |
LUBS5484M | The Global Marketing and Communications Professional | 15 credits | Semester 1 (Sep to Jan) |
Optional modules:
Candidates are required to study 15 credits from the following optional modules
LUBS5403M | Marketing Analytics | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5417M | Persuasive Writing and Speechmaking | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5427M | Corporate Social Responsibility and Sustainability | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5443M | Change Management and Communication | 15 credits | Semester 2 (Jan to Jun) | |
LUBS5449M | Digital and Interactive Marketing | 15 credits | Semester 2 (Jan to Jun) |
Candidates are eligible for the award if they pass at least 150 credits including the compulsory to pass modules and achieve an average of 50 (CGA of 5.0) calculated across the 180 credits studied.
Last updated: 30/06/2021 15:19:33
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