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BA Arabic and International Business

Year 3

(Award available for year: Diploma of Higher Education)

Learning outcomes

On completion of the year/programme students should have provided evidence of:
- being able to achieve effective communication in Arabic with native or other competent speakers;
- being able to effectively communicate information, arguments and analysis in a variety of forms;
- having consolidated and extended knowledge and understanding of complex structures of the target language;
- having complex receptive and productive language skills in a variety of contexts;
- having knowledge and understanding of one or more aspects of the literatures, cultures, linguistic contexts, history, politics, geography, social and economic structures of the Arab world;
- that will normally have been significantly enhanced by a period of residence in the Middle East

On completion of the year/programme students should have provided evidence of being able to:

- having deeper understanding of the principles and issues underpinning the international expansion of business functions and how this is implemented from both a theoretical and practical standpoint;
- applying generic and subject specific intellectual qualities to standard situations outside the context in which they were originally studied;
- appreciating and employing the main methods of enquiry in the subject and critically evaluating the appropriateness of different methods of enquiry;
- having a critical awareness of the alternative research methods in international business studies, and being able to use a range of techniques to initiate, collect and undertake the analysis of data and information;
- effectively communicating information, arguments and analysis in a variety of forms;
- appreciating the principles which govern the selection of foreign market entry strategy, in both theoretical and practical terms, and recognising how internal and external factors such as culture and economic conditions moderate this choice;
- understanding the problems and issues raised by the international aspects of economic interdependence of countries;
- understanding the nature of international business, its impact on host countries, and the principal factors governing the management of international business in key regions of the world;
- demonstrating the knowledge and understanding required for more advanced, specialist study in Programme Year 4.

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:
- qualities, professionalism and transferable skills necessary for employment in the areas of international marketing and international business;
- skills necessary for the exercising of personal responsibility;
- research skills;
- time-management, critical thinking and decision-making skills;
- ethical, social and cultural sensitivity.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:

- demonstrating the ability to apply a range of aspects of the discipline to complex, albeit standard, situations and simple, albeit novel or atypical, instances;
- work that is often descriptive in nature but drawing on a wide variety of material;
- demonstrating basic professional competencies relevant to the discipline; and
- the ability to evaluate and critically analyse received opinion.

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