Module and Programme Catalogue

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BA Fashion Marketing

Year 1

Learning outcomes

On completion of the year, students should have provided evidence of being able to:
1. demonstrate a familiarity with the basic concepts, information, practical competencies and techniques which are standard features of fashion marketing;
2. use basic generic and subject specific intellectual qualities, i.e. be able to communicate the results of their work;
3. present a structured and coherent simple argument;
4. be able to interpret and evaluate the underlying concepts and principles of the discipline;
5. evaluate qualitative and/or quantitative data;
6. demonstrate an ability to evaluate the appropriateness of different approaches to problem solving associated with fashion marketing;
7. appreciate their strengths and weaknesses as learners;
8. demonstrate an awareness of professional and disciplinary boundaries;

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:
· the transferable/key/generic skills necessary for employment related to the area of fashion marketing;
· the exercise of initiative and personal responsibility;
· the deployment of decision making skills in complex and unpredictable situations;
· the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;
· the ability to undertake appropriate further training of a professional or equivalent nature.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules
specified for the year/programme and will include:
· demonstrating the ability to apply a broad range of aspects of fashion marketing;
· work that draws on a wide variety of material;
· the ability to evaluate and criticise received opinion;
· evidence of an ability to conduct independent, in depth enquiry within the fashion marketing discipline;
· work that is typically both evaluative and creative.

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