BA Fashion Marketing
Year 1
Learning outcomes
On completion of the year, students should have provided evidence of being able to:1. demonstrate a familiarity with the basic concepts, information, practical competencies and techniques which are standard features of fashion marketing;2. use basic generic and subject specific intellectual qualities, i.e. be able to communicate the results of their work;3. present a structured and coherent simple argument;4. be able to interpret and evaluate the underlying concepts and principles of the discipline;5. evaluate qualitative and/or quantitative data;6. demonstrate an ability to evaluate the appropriateness of different approaches to problem solving associated with fashion marketing;7. appreciate their strengths and weaknesses as learners;8. demonstrate an awareness of professional and disciplinary boundaries;
Transferable (key) skills
Students will have had the opportunity to acquire, as defined in the modules specified for the programme:· the transferable/key/generic skills necessary for employment related to the area of fashion marketing;· the exercise of initiative and personal responsibility;· the deployment of decision making skills in complex and unpredictable situations;· the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;· the ability to undertake appropriate further training of a professional or equivalent nature.
Assessment
Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modulesspecified for the year/programme and will include:· demonstrating the ability to apply a broad range of aspects of fashion marketing;· work that draws on a wide variety of material;· the ability to evaluate and criticise received opinion;· evidence of an ability to conduct independent, in depth enquiry within the fashion marketing discipline;· work that is typically both evaluative and creative.