BA Communication and Media
(Award available for year: Bachelor of Arts)
On completion of the year/programme students should have provided evidence of being able to:- Draw on systematic and advanced knowledge of media and communication concepts and theories to make informed contributions to debates and/or policy discussions in media and communication- Demonstrate expertise in one or more designated areas of the field including an understanding of contemporary research- Demonstrate independence and self-awareness as learners. Students are able to engage critically with a range of academic and non-academic sources, and reflect critically on their own learning- Demonstrate advanced communication skills including the ability to express complex ideas in a range of contexts- Critically analyse and explain media texts at an advanced level, drawing on a range of concepts and theories- Students can confidently discuss the complex relationships between media, culture and society- Demonstrate independence in research including the ability to devise and execute a research project, select appropriate research methodologies and resources, critique research findings and adhere to the principles of research ethicsDemonstrate a breadth of engagement across the programme by satisfactorily passing the full complement of modules as well as a dissertation.
Transferable (key) skills
Students will have had the opportunity to acquire, as defined in the modules specified for the programme:- the transferable/key/generic skills necessary for employment related to the area(s) studied; - the exercise of initiative and personal responsibility;- the deployment of decision making skills in complex and unpredictable situations;- the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;- the ability to undertake appropriate further training of a professional or equivalent nature;- an ability to think critically;- a capacity to think historically and to recognise the historical context of media institutions and texts;- a capacity to develop political analyses and critiques of media institutions and texts;- an ability to understand and utilise research methods appropriate to the study of media institutions and texts;- a familiarity with the use of media technologies;- a capacity to organise knowledge and viewpoints in a systematic and confident fashion
Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:- demonstrating the ability top apply a broad range of aspects of the discipline;- work that draws on a wide variety of material;- the ability to evaluate and criticise received opinion;- evidence of an ability to conduct independent, in depth enquiry within the discipline;- work that is typically both evaluative and creative;