BA Graphic and Communication Design

Year 3

(Award available for year: Bachelor of Arts)

Learning outcomes

On completion of the year/programme students should have provided evidence of being able to:

• demonstrate the ability to acquire and make flexible use of the basic concepts, information, practical competencies and techniques which are standard features of the discipline;
• proficiently use basic generic and subject specific intellectual qualities i.e.
• be able to communicate the results of their work;
• present a structured and coherent argument;
• access and evaluate qualitative and/or quantitative data;
• demonstrate an ability to evaluate the appropriateness of different approaches to problem solving associated with the discipline;
• work autonomously within a structured environment;
• conform to professional boundaries and norms where appropriate;

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:
- the transferable/key/generic skills necessary for employment related to the area(s) studied;
- the exercise of initiative and personal responsibility;
- the deployment of decision making skills in complex and unpredictable situations;
- the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;
- the ability to undertake appropriate further training of a professional or equivalent nature.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:
- demonstrating the ability top apply a broad range of aspects of the discipline;
- work that draws on a wide variety of material;
- the ability to evaluate and criticise received opinion;
- evidence of an ability to conduct independent, in depth enquiry within the discipline;
- work that is typically both evaluative and creative.