BSc International Business and Marketing
(Award available for year: Bachelor of Science)
On completion of the year students will have provided evidence of being able to:- understand and demonstrate coherent and detailed knowledge of international business and marketing studies and professional competencies, some of which will be informed by recent research/scholarship in the discipline;- demonstrate the understanding of more extensive knowledge in specialist areas of international business and marketing;- accurately and effectively deploy standard techniques of analysis and enquiry within the disciplines;- demonstrate a conceptual understanding which enables the development and sustaining of an argument;- describe and comment on particular aspects of recent research and/or scholarship;- appreciate the uncertainty, ambiguity and limitations of knowledge in international business and marketing studies;- apply their knowledge and understanding in order to initiate and carry out a significant piece of work;- collect and analyse quantitative and/or qualitative data derived from a range of sources, making use of scholarly reviews and primary sources;- show a capacity for critical thinking and an ability to evaluate the value and relevance of data within the framework provided by available theory and practice;- demonstrate strategic thinking through an understanding of strategic management concepts, theories and research, and how these inform decision-taking in an international context; - analyse and criticise contemporary theories on how companies design, implement and manage international expansion strategies;- understand the nature of international marketing, its impact on host countries, and the principal factors governing marketing in key regions of the world;- understand the nature of marketing communications within the context of advertising and promotional activities of organisations;- understand the nature and role of marketing strategy in a realistic simulation of real world competitive strategic marketing situations, to analyse marketing information and to implement and control marketing strategies;- understand how cross-cultural issues impact upon the management of business functions across national borders;- understand the growth and spread of multinational enterprises in the context of the changing structure and organisation of the world economy, and their impact on host and home country economies.
Transferable (key) skills
Students will have had the opportunity to acquire, as defined in the modules specified for the programme:- the key transferable skills and professionalism appropriate for managers; - the exercise of initiative and personal responsibility;- information synthesis skills;- the deployment of decision making skills in complex and unpredictable situations;- the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;- the ability to undertake appropriate further training of a professional or equivalent nature;- the ability to undertake a research project in a chosen area relating to international business and marketing, making appropriate choices concerning research method and approach; and- life-long learning skills such as time-management, group working, communication, planning, commercial awareness, creative problem solving, and leadership.
Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:- demonstrating the ability to apply a broad range of aspects of the disciplines;- work that draws on a wide variety of material;- the ability to evaluate and criticise received opinion;- evidence of an ability to conduct an in-depth enquiry within the disciplines; and- work that is typically both evaluative and analytical.