2008/09 Undergraduate Module Catalogue

LUBS3080 Business Strategy

10 creditsClass Size: 312

Module manager: Mr John March
Email: jm2@lubs.leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2008/09

Pre-requisites

LUBS2235	Introduction to Financial Accounting
LUBS2850	Marketing

This module is mutually exclusive with

LUBS2660	Principles of Corporate Strategy
LUBS3070	Strategic Management

This module is not approved as an Elective

Objectives

On completion of this module, students should be able to: understand the central integrative role and importance of business strategies for organisational success; identify key issues and problems in complex business situations; appreciate alternative courses of action open to managers confronted by uncertain and ambiguous contexts; understanding strategic concepts, research and theories; and have developed the analytical, decision-making and critical thinking, skills for dealing with the complex conceptual problems faced by top managers.

Syllabus

Outline and basic concepts; Strategic aims, resources, and external forces; Strategy content and theories of success; Competitive and Parenting Advantages; Internationalisation; The strategic process.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	11	1.00	11.00
Seminar	4	1.00	4.00
Private study hours			85.00
Total Contact hours			15.00
Total hours (100hr per 10 credits)			100.00

Private study

Lectures 48 hours (4 hours reading per lecture) Classes 16 hours (4 hours reading per seminar) Revision & Examination 21 hours.

Opportunities for Formative Feedback

Students will work in small groups during seminars on tutor-specified case studies. Progress will be self and peer-monitored, formative feedback will be given on individual and group contributions in class by the tutor and individually through self-administered multiple choice tests accessible from core text book accompanying web sites.

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 14/10/2008

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD