2008/09 Undergraduate Module Catalogue

LUBS3190 International Marketing

10 creditsClass Size: 250

Module manager: Tao Jiang
Email: tj@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2008/09

Pre-requisites

LUBS2850

Marketing

This module is not approved as an Elective

Module summary

With the evolution of technology leading to an ever shrinking and increasingly competitive global marketplace, international marketing has become one of the most crucial disciplines in business. This module will give you a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. Successful students will learn how to implement strategies for global success and be well positioned to take up careers in this exciting and growing field.Further information about the Business School is available on the website: Business School

Objectives

On completion of the module, students will be able to demonstrate understanding; of the opportunities and challenges presented by global markets; and of how traditional marketing principles can be developed to take account of international similarities and differences.

Syllabus

The motivation for entry into international markets assessing potential markets and relating this to company resources; building a market strategy; implementing strategy through the marketing mix; and managing the global marketing process.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	11	1.00	11.00
Seminar	5	1.00	5.00
Private study hours			84.00
Total Contact hours			16.00
Total hours (100hr per 10 credits)			100.00

Private study

For each 10 credits of study taken, the expectation is that the normal study time (including attendance at lectures and tutorials, self-study and revision) is 100 hours.

Opportunities for Formative Feedback

Students will be given unannounced, closed book 'minute papers'. These may ask for a brief summary of part of the assignment, including cases, for a relevant illustration, for a short explanation of a key concept, ask you to raise a question about the lecture, to comment on the lecture or class discussion, or to state your opinion about particular issues and the logic behind your views.

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 31/03/2009

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD