2008/09 Undergraduate Module Catalogue

LUBS3930 Economics of Business and Corporate Strategy

20 creditsClass Size: 110

Module manager: Dr Dan Coffey
Email: djc@lubs.leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2008/09

Pre-requisites

LUBS2140

Intermediate Microeconomics

This module is not approved as an Elective

Objectives

On completion of this module, students will be able to demonstrate: A clear knowledge and understanding of the difference between business and corporate strategy issues; A basic knowledge and understanding of relevant literature and empirical studies relating to economic analysis of business and corporate strategy; A clear knowledge and understanding of different perspectives within business and corporate strategy; and An ability to apply relevant economic theory and techniques to understand business and corporate strategy decisions.

Syllabus

Economic theory and strategy; Introduction to Business Strategy. The use of Economic Theory and techniques to explain how the strategic business unit seeks to compete, gain competitive advantage and add value; Corporate strategy. The use of economic theory and techniques to explain the direction and method of growth and development of the firm; and Organisational structure. The use of economic theory to examine the nature and development of organisational structure.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	22	1.00	22.00
Seminar	10	1.00	10.00
Private study hours			168.00
Total Contact hours			32.00
Total hours (100hr per 10 credits)			200.00

Private study

For each 20 credits of study taken, the expectation is that the normal study time (including attendance at lectures and tutorials, self-study and revision) is 200 hours.

Opportunities for Formative Feedback

Feedback will be given through the workshops, where students will have the chance to try interpreting and using the ideas covered on the module. There will be an opportunity to write practice essays which will not count towards the assessment for the course, but will help students learning and provide some detailed written feedback.

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	3 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 31/03/2009

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