2008/09 Undergraduate Module Catalogue

LUBS2160 Principles of Marketing

10 creditsClass Size: 132

Module manager: Mr Robert Duke
Email: rcd@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2008/09

This module is mutually exclusive with

LUBS2850

Marketing

This module is approved as an Elective

Module summary

This module provides an opportunity to learn the basics of marketing and does not require any prior knowledge in the field of management.Further information about the Business School is available on the website: Business School

Objectives

To provide an introduction to the marketing concept and key aspects of marketing planning.

Syllabus

Basic ideas of marketing; Market segmentation, targeting and positioning; Marketing information systems.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	11	1.00	11.00
Seminar	5	1.00	5.00
Private study hours			84.00
Total Contact hours			16.00
Total hours (100hr per 10 credits)			100.00

Opportunities for Formative Feedback

Students will be given the opportunity to answer MCQ tests.

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 02/04/2009

Disclaimer

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