2013/14 Undergraduate Module Catalogue
LUBS3006 Social Networking for Enterprise
20 creditsClass Size: 65
Module manager: Dr Stephen King
Email: sfk@lubs.leeds.ac.uk
Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable
Year running 2013/14
This module is approved as an Elective
Module summary
Social networking is transforming the way we interact with each other. But, what is its impact on enterprise? How can networking, blogging, micro-blogging (Twitter), online social networks (Facebook, LinkedIn) support new venture creation and development?This module aims to integrate your knowledge of entrepreneurship, employability and social enterprise with new venture creation in the context of social networking. Your learning will be supported by seminars, workshops, case studies, guest speakers and practical (group and individual) exercises. This module will help you understand new venture creation in the context of social networking and enhance your employability skills. Many employers ask for people with enterprise skills and an appreciation of new developments, such as social media.Objectives
A student completing this module will:- have an understanding of all three enterprise streams (entrepreneurship, intrapreneurship [employability] and social enterprise) and enterprise creation in the context of social networking;
- develop an understanding of their own skills and attributes in these areas and understand how groups develop.
Learning outcomes
Entrepreneurship, intrapreneurship (employability) and social enterprise.
New venture enterprise creation and development.
Social networking in the context of new venture enterprise creation and development.
Skills outcomes
Development of understanding of personal and entrepreneurial skills, commercial (business/customer) awareness, self-management, problem solving, team working and communications skills.
Syllabus
The general outline of the syllabus is included below:
Seminars - Description
1. Introduction
Defining new venture creation and social networking
2. Integration
Summary of entrepreneurship, employability and social enterprise elements
3. Visions
Creating new venture
4. Opportunities
Nurturing creativity and innovation
5. Social networking
Understanding the social media tools
6. People
Leading teams and networks
7. Markets
Understanding customers and competitors
8. Processes
Controlling operations and technologies
9. Accounts
Interpreting financial performance
10. Finances
Raising capital for new ventures
11. Reflections
Learning from entrepreneurs
Supported by 5 workshops covering case studies, guest speaker interviews and group presentations.
Teaching methods
Delivery type | Number | Length hours | Student hours |
Workshop | 2 | 1.50 | 3.00 |
Class tests, exams and assessment | 1 | 2.00 | 2.00 |
Seminar | 11 | 2.00 | 22.00 |
Private study hours | 173.00 | ||
Total Contact hours | 27.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Students will maintain a reflective log of their research of enterprise and their personal engagement in social networking.Students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise.
Student groups will also work on a new venture creation exercise in the context of social networking.
Opportunities for Formative Feedback
Attendance will be expected at every session, and non-attendance without good reason followed up.Issues will be addressed during the interactive sessions.
Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Essay | 3,000 words excluding references | 70.00 |
Group Project | 1,500 words excluding references | 20.00 |
Presentation | Verbal group presentation of project 10 minutes | 10.00 |
Total percentage (Assessment Coursework) | 100.00 |
Overall fail of the module will result in 5,000 word essay (excluding references).
Reading list
The reading list is available from the Library websiteLast updated: 28/03/2014
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD