Module and Programme Catalogue

Search site

Find information on

2013/14 Undergraduate Module Catalogue

LUBS3006 Social Networking for Enterprise

20 creditsClass Size: 65

Module manager: Dr Stephen King

Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable

Year running 2013/14

This module is approved as an Elective

Module summary

Social networking is transforming the way we interact with each other. But, what is its impact on enterprise? How can networking, blogging, micro-blogging (Twitter), online social networks (Facebook, LinkedIn) support new venture creation and development?This module aims to integrate your knowledge of entrepreneurship, employability and social enterprise with new venture creation in the context of social networking. Your learning will be supported by seminars, workshops, case studies, guest speakers and practical (group and individual) exercises. This module will help you understand new venture creation in the context of social networking and enhance your employability skills. Many employers ask for people with enterprise skills and an appreciation of new developments, such as social media.


A student completing this module will:
- have an understanding of all three enterprise streams (entrepreneurship, intrapreneurship [employability] and social enterprise) and enterprise creation in the context of social networking;
- develop an understanding of their own skills and attributes in these areas and understand how groups develop.

Learning outcomes
Entrepreneurship, intrapreneurship (employability) and social enterprise.
New venture enterprise creation and development.
Social networking in the context of new venture enterprise creation and development.

Skills outcomes
Development of understanding of personal and entrepreneurial skills, commercial (business/customer) awareness, self-management, problem solving, team working and communications skills.


The general outline of the syllabus is included below:
Seminars - Description
1. Introduction
Defining new venture creation and social networking

2. Integration
Summary of entrepreneurship, employability and social enterprise elements

3. Visions
Creating new venture

4. Opportunities
Nurturing creativity and innovation

5. Social networking
Understanding the social media tools

6. People
Leading teams and networks

7. Markets
Understanding customers and competitors

8. Processes
Controlling operations and technologies

9. Accounts
Interpreting financial performance

10. Finances
Raising capital for new ventures

11. Reflections
Learning from entrepreneurs

Supported by 5 workshops covering case studies, guest speaker interviews and group presentations.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment12.002.00
Private study hours173.00
Total Contact hours27.00
Total hours (100hr per 10 credits)200.00

Private study

Students will maintain a reflective log of their research of enterprise and their personal engagement in social networking.

Students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise.

Student groups will also work on a new venture creation exercise in the context of social networking.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.
Issues will be addressed during the interactive sessions.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 words excluding references70.00
Group Project1,500 words excluding references20.00
PresentationVerbal group presentation of project 10 minutes10.00
Total percentage (Assessment Coursework)100.00

Overall fail of the module will result in 5,000 word essay (excluding references).

Reading list

The reading list is available from the Library website

Last updated: 28/03/2014


Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019