2024/25 Undergraduate Module Catalogue

COMM1790 Design for Digital Media

20 creditsClass Size: 60

Module manager: Jez Coram
Email: J.D.Coram@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

Module replaces

COMM1720

This module is not approved as a discovery module

Module summary

The module involves the study of design concepts, contemporary design software and the conventions of design for different types of media. Students will produce a varied portfolio of design work and analyse, evaluate and reflect upon design work using formal methods of critique. These tasks are intended to develop creative, technical and analytical skills related to design and visual communication.

Objectives

This module aims to develop creativity and industry standard best practice in design and visual communication for digital media. Students create a portfolio of design work and analyse, evaluate and reflect upon design work through the creation of a reflective log and using formal methods of critique. The learning activities are designed to develop creative, technical and analytical skills related to design concepts, contemporary design software and the conventions of design for different types of media.

Learning outcomes
On completion of this module, students should be able to:
1. Create design work appropriate to the conventions of different types of media
2. Effectively implement design concepts related to colour, typography, branding, composition and layout
3. Successfully integrate a range of contemporary design software into an appropriate technical workflow
4. Analyse, evaluate and reflect upon design work using formal methods of critique

Skills learning outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Technical Skills – the ability to use industry standard design software in appropriate creative and technical workflows for design and visual communication in digital media.
6. Time management and initiative - The ability to manage one’s own schedule effectively and work to deadlines, making quick and accurate decisions on design and practice led assignments and briefs.
7. Research and Communication skills - The ability to gather information from a range of sources and to analyse and critique that information effectively in written form.

Syllabus

Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	18	1.00	18.00
Practical	20	1.00	20.00
Private study hours			162.00
Total Contact hours			38.00
Total hours (100hr per 10 credits)			200.00

Opportunities for Formative Feedback

Performance is monitored weekly at the workshops. Students present their practical work and reflective log for review. The summative mid-semester reflective assessment provides an opportunity for formal feedback.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Assignment	A portfolio of design assignments, built up and refined throughout the module	80.00
Assignment	A design blog maintained throughout the module including evidence of workshop tasks	20.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 04/06/2024 10:40:41

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