2024/25 Undergraduate Module Catalogue

COMM2870 Motion Graphics

20 creditsClass Size: 35

Module manager: John Edmonds
Email: icsjme@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

Pre-requisite qualifications

Approved progression from Level 1 – Film, Photography and Media orDigital Media (or approved credit transfer equivalent).

This module is not approved as a discovery module

Module summary

To provide students with intermediate practical skills in motion graphics for film and television including animation and visual effects.

Objectives

Construct motion graphic sequences for film and television production using appropriate software.



Understand and demonstrate coherent subject knowledge and appreciate professional design constraints for film and television production.



Comment on specific aspects of recent research and development in the industry.



Review and critically analyse their production work against industry practitioners.



To time manage and schedule their project(s) by a specified deadline.

Learning outcomes
Demonstrate knowledge of motion graphics industry.

Contextualise and situate a motion graphic sequence.

Critically engage with photographic and video imagery using

analytical strategies.

Demonstrate knowledge of the design principles necessary for

motion graphics.

Produce a motion graphic sequence to an intermediate level.

Syllabus

The course focuses on three key areas:

Introduction of industry-based software - Adobe After Effects.



Introducing Graphic Design considerations for Film & TV including typography and layout, plus the psychology of colour in design.

Planning and Preparation for Special Effects - Production and Output.

Teaching methods

Delivery type	Number	Length hours	Student hours
Supervision	6	1.00	6.00
Lecture	6	1.00	6.00
Practical	11	2.00	22.00
Private study hours			166.00
Total Contact hours			34.00
Total hours (100hr per 10 credits)			200.00

Private study

Weekly formative feedback during practical sessions via the practical portfolio.

Project Creative Concept Feedback. (Submitted during Week 4. Online recorded verbal feedback for all students by Week 6). Module Office Hour – Online drop- in (1 hour per week).

Opportunities for Formative Feedback

Weekly formative feedback during practical sessions via the practical portfolio.

Project Creative Concept Feedback. (Submitted during Week 4. Online recorded verbal feedback for all students by Week 6). Module Office Hour – Online drop- in (1 hour per week).

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Practical	3 Minute Motion Graphic Project.	50.00
Portfolio	Practical Portfolio	25.00
Assignment	Creative Concept Outline 1 x 1,000 - 1,250 words	25.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 04/06/2024 10:40:41

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