2024/25 Undergraduate Module Catalogue

DESN1235 Colour Design and Application

20 creditsClass Size: 200

Module manager: Dr Phil Henry
Email: p.m.henry@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

This module is mutually exclusive with

DESN1633

Colour and the Design Process

Module replaces

This module specification redefines DESN 1235

This module is not approved as a discovery module

Module summary

Colour is important to the decisions that consumers make about which products to buy and is a crucial part of the design process. Knowing which factors can underpin successful colour design judgments and how colour can be effectively applied in a design context are valued professional abilities. This module introduces basic properties of colour, the influences that impact colour aesthetic qualities, reliable performance, and strategies that facilitate accurate colour communication. The importance of colour in design is explored through study of colour-harmony principles, functional attributes, triggers for colour-cognition, and how technology can help maintain creative control of digital colour workflows.

Objectives

The module aims are to enable students to build on core creative abilities by applying colour principles to an authentic design context. To be able to recognise aesthetic qualities and identify functional colour performance underpinned by understanding of technical protocols Is vital.

The key module objectives are to enable students to critically understand successful colour combinations, be able to apply a methodological approach to creating original colour palettes and to identify the challenges and solutions relating to successfully communicating colour accurately in a digital environment.

Fundamental colour knowledge and literacy are delivered during the lectures series and are further contextualised and applied in group projects exploring colour design and colour branding via practical exercises and case-studies.

Learning outcomes
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1. Recognise ways in which colour harmony is formed in the human brain.
2. Describe the role of colour imaging technologies in a digital design process.
3. Interpret how colour functions in a design context.
4. Create colour combinations with considered cognitive appeal for a selected audience.

Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Assess the effectiveness of various methodologies.
6. Reflect on the strengths and weaknesses of their process

Syllabus

Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	1	2.00	2.00
Lecture	10	1.00	10.00
Practical	4	2.00	8.00
Seminar	5	2.00	10.00
Private study hours			170.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			200.00

Opportunities for Formative Feedback

Formative feedback will be available in person in a group context during the practical held at key a point in the semester based on a formative submission.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	Report and Reflective Log	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 24/09/2024 09:43:56

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