2024/25 Undergraduate Module Catalogue

DESN3585 Collaborative Marketing and Promotion

20 creditsClass Size: 48

Module manager: Dr Jamie Marsden
Email: j.l.marsden@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2024/25

This module is not approved as a discovery module

Module summary

The module is designed to equip you with the professional experience of conducting a creative marketing project for a client. You will engage in teamwork to design a marketing campaign for one of the client’s brands. This module encourages you to be commercially aware and connect entreprenuerial thinking with creativity to respond appropriately to a creative challenge.

Objectives

The purpose of this module is to offer you the opportunity to put marketing theories into practice through the development of a consultancy brief for an international client.

Learning activities include seminars that provide support and feedback from tutors and the client, as well as the following specific seminars:
• developing campaign concepts
• formulating creative strategies
• presenting marketing campaigns
• reflecting on experiential learning

Learning outcomes
On successful completion of the module you will have demonstrated the following learning outcomes relevant to the subject:

1. Develop an appropriate creative concept in response to a marketing challenge
2. Formulate a strategy to deliver the marketing campaign
3. Present the consultancy project in a professional capacity
4. Reflect on the connection between marketing theory and practice.
5. Demonstrate enterprising skills by proposing an appropriate creative marketing campaign
6. Demonstrate academic skills through the reflection and critique of theory and practice
7. Demonstrate effective technical skills in developing creative themes and executing creative content at a professional level
8. Demonstrate digital skills through the use of IT to design the presentation of a creative marketing campaign and reflective report.

Syllabus

This module is designed to combine experiential learning with reflective practice within the context of professional marketing consultancy. Therefore this module will explore issues relating to:

• Principles of effective teamwork
• Market analysis and research
• Creative thinking in marketing
• Marketing communications techniques
• Professional consultancy skills
• Client presentation skills

Teaching methods

Delivery type	Number	Length hours	Student hours
Fieldwork	2	2.00	4.00
Seminar	16	2.00	32.00
Private study hours			164.00
Total Contact hours			36.00
Total hours (100hr per 10 credits)			200.00

Opportunities for Formative Feedback

Student progress is monitored through the weekly seminars, where students present the developments of their project to the tutor and peer group. Feedback is given during the seminars in order to assist the student in achieving the learning outcomes. There are also two interim presentations to the client, where formative feedback is provided to guide the project.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	Marketing materials and presentation. Equivalent to 1500-1800 words per person. Team produced.	40.00
Report	Reflective Report of 2000-2400 words.	60.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/05/2024 12:31:28

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