2024/25 Taught Postgraduate Module Catalogue

DESN5247M Advertising and Design Final Project

60 creditsClass Size: 80

Module manager: Qais Ahmad
Email: q.ahmad@leeds.ac.uk

Taught: 1 May to 31 Aug View Timetable

Year running 2024/25

Module replaces

DESN5245M Creative DirectionDESN5255M Dissertation – Advertising and Design

This module is not approved as an Elective

Module summary

This module allows students to develop (a) a communication campaign; (b) a dissertation; or (c) an academic paper on topics connected to the programme’s areas of interest. Students will work independently, assisted by supervision sessions. Module outcome should reflect design and research skills exercised throughout the programme. Objectives of the module are to achieve professional level standards in problem-solving, critical thinking, independent working, and persuasive verbal and visual presentation in academic or industry-related contexts.

Objectives

This module’s goal is to provide opportunities for students to develop a capstone project or an extended piece scholarly work.
Through lectures, seminars and supervision sessions, students will have the opportunity to:
1- Explore and investigate ongoing and emerging issues in the fields of communication and design from a variety of contexts - from theoretical perspectives to real world applications.
2- Identify challenges in either current or speculative scenarios for the development of scholarly work or practical communication campaigns.
3- Outline strategies for the development of either a scholarly investigation or a communication campaign addressing perceived gaps and opportunities.
4- Develop and present an extended piece of academic work or an integrated communication campaign, planned and executed to a professional level.

Learning outcomes
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1. Assess and evaluate current practices and ongoing issues in communication design, advertising, branding, and correlated areas.
2. Establish objectives, strategies and intended outcomes for theoretical or practical enterprise, taking into consideration the nature of communication issues at hand, existing practice and research;
3. Propose self-directed scholarly work or a communication design campaign with appropriate methods, processes, and development stages.
4. Develop scholarly or communication design work, solving identified problems and effectively presenting solutions.

Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Develop innovative ideas through creative and analytical thinking.
6. Defend strategies and perspectives through effective oral and visual presentation of ideas.

Syllabus

Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module

Teaching methods

Delivery type	Number	Length hours	Student hours
Supervision	5	1.00	5.00
Lecture	1	1.00	1.00
Seminar	3	3.00	9.00
Private study hours			585.00
Total Contact hours			15.00
Total hours (100hr per 10 credits)			600.00

Opportunities for Formative Feedback

Verbal and formative feedback from the course team is delivered through supervision sessions. Written and verbal feedback (with the opportunity to voice record) is provided for non-assessed literature review (dissertation and academic paper) or initial research and analysis (practical project) mid-semester.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Presentation	15-minute recorded presentation of final work	20.00
Portfolio	Paper formatted according to guidelines for journal submission OR Dissertation (12,000 words) OR Portfolio (equivalent to 12,000 words)	80.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/05/2024 12:31:29

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