2023/24 Taught Postgraduate Module Catalogue

DESN5255M Dissertation - Advertising and Design

35 creditsClass Size: 30

Module manager: Qingxin Peng
Email: q.peng@leeds.ac.uk

Taught: 1 Apr to 30 Sep, Semester 1 (Sep to Jan) View Timetable

Year running 2023/24

This module is not approved as an Elective

Objectives

The dissertation modules give the opportunity for students to explore an issue of contemporary academic and/or business interest, in the subject area of Advertising and Design, by critical review and analysis of literature and further primary and/or analysis of secondary research. The integration of the teaching programme within the Business School and the School of Design has the potential to give rise to novel approaches to the subject and research questions of interest to the wider academic and professional design community.

Learning outcomes
On completion of this module, students will be able to:

• demonstrate an ability to apply skills and knowledge acquired throughout the programme to the framing of specific research questions;
• formulate detailed research design for investigation;
• demonstrate appropriate academic rigour in the acquisition, critical analysis and presentation of conceptual and empirical material derived from primary and secondary sources;
• successfully implement a chosen research project exhibiting high quality written skills under the guidance and supervision of a faculty supervisor;
• exhibit project management skills (and team-working skills where appropriate) in initiating, managing and integrating a dissertation.

Skills outcomes
The ability to:

• identify and articulate a problem;

• contextualisation of inquiry

• critical examination of other research;

• identification an appropriate research methodology;

• critical articulation of findings

Syllabus

Students produce an independent research project based around research undertaken within a field or topic relevant to contemporary issues within advertising and / or design.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	2	2.00	4.00
Seminar	3	2.00	6.00
Tutorial	5	0.75	3.75
Private study hours			336.25
Total Contact hours			13.75
Total hours (100hr per 10 credits)			350.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

Progress is monitored through key milestones within the research process, mapped to the schedule of tutorial meetings.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Presentation	10 minute verbal presentation to assessment panel	10.00
Essay or Dissertation	8,000-9,000 words	90.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:38:40

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