2024/25 Undergraduate Module Catalogue

LLLC0105 Introduction to Marketing

20 creditsClass Size: 80

Module manager: Greg Tidswell
Email: G.S.Tidswell@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2024/25

This module is not approved as a discovery module

Objectives

The aim of the module is to provide students with an understanding of the fundamental principles of marketing and its role in an organisational context.

Learning outcomes
On successful completion of this module, students will be able to:
1. Explain the components of the marketing function
2. Outline the tools and techniques for market segmentation and marketing planning
3. Apply the elements of the marketing mix
4. Explain the impact of ethical considerations on marketing activities

Skills outcomes
Being Digital: This module will develop Critical Evaluation, Collaboration, Communication and Identity and Wellbeing

Syllabus

The content will cover such areas as

Consideration of theory and practice in relation to:
- Marketing research
- Market segmentation and targeting
- Marketing mix
- Pricing strategies
- Product development
- Marketing plans
- Ethical considerations

Teaching methods

Delivery type	Number	Length hours	Student hours
Lectures	11	2.00	22.00
Seminar	5	1.00	11.00
Independent online learning hours			88.00
Private study hours			79.00
Total Contact hours			33.00
Total hours (100hr per 10 credits)			200.00

Private study

Independent online learning
Independent online preparation for class 33
Independent online learning/research 25
Reading and research for assignments 30

Private Study
Reading 39
Critical reflection on practice 10
Assignment writing 30

Opportunities for Formative Feedback

Through seminars, monitoring of student contributions, formative feedback and staged submission of coursework. Draft reports can be submitted in week 6 and week 10

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	1,500 word Business Report	50.00
Report	1,500 word Business Report	50.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 29/04/2024 16:16:09

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