2024/25 Taught Postgraduate Module Catalogue

LUBS5483M The Global Marketing Professional

15 creditsClass Size: 230

Module manager: Nicola Kinsey
Email: N.kinsey@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2024/25

This module is not approved as an Elective

Module summary

This module aims at developing students’ interpersonal and professional skills and competences for the global marketing environment. On completion, students will be able to articulate and demonstrate the knowledge, skills and personal attributes that will help them find their place and develop a career in an ever-changing employment market.

Objectives

This module aims to empower students by developing personal and professional skills and competencies essential for success in the global marketing environment.

This module aims for students to critically reflect upon and evaluate their own learning and professional development to demonstrate how they are able to signal their employability and work readiness to employers in the global environment.

Learning outcomes
Upon completion of the module, students will be able to:
1. Identify and set personal objectives for their professional development.
2. Critically reflect on their learning and development of professional skills.
3. Plan a strategy to achieve their professional goals and take ownership of their own career.
4. Explore effective workplace behaviours and competences.
5. Investigate concepts and techniques to improve effectiveness when working in diverse teams.
6. Critically evaluate ethical issues that may be encountered by marketing professionals.
7. Develop effective business communication and professional networking skills.

Syllabus

- Planning for and critical reflection on personal and professional development.
- Effective teams including team roles and dynamics, developing an effective team, cultural diversity in teams at work.
- Fundamentals of project management and action planning.
- Fundamentals of ethics and professionalism.
- Presenting work with impact including building professional relationships and personal branding.
- The working world and understand messaging to different audiences including building professional relationships.
- Fundamentals of Leadership and Management.
- Sales and Negotiation and it's place in industry.
- Growth Mindset, resilience and Emotional Intelligence in the workplace.
- Career planning and development including identification of opportunities, creating a professional CV and online profile and preparing for interviews and assessment centres.

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	10	2.00	20.00
Lecture	10	1.00	10.00
Private study hours			120.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			150.00

Private study

Reading, reflection on personal development plan and reviewing outcomes, researching employment opportunities and seeking experiences and feedback to improve personal development.

Opportunities for Formative Feedback

Progress will be reviewed via regular question and answer sessions during lectures and seminars.
Formative feedback is integrated into the module teaching via workshops where students practice their professional skills and give and receive feedback.
Feedback is provided in class to provide advice and support for the assignment.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Presentation	Individual video presentation	40.00
Reflective log	2,000 word reflective journal	60.00
Total percentage (Assessment Coursework)		100.00

The resit for this module will be 100% by 2,000 word reflective report

Reading list

The reading list is available from the Library website

Last updated: 16/08/2024 11:44:42

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