2024/25 Taught Postgraduate Module Catalogue

MODL5016M Managing Business Across Cultures

15 creditsClass Size: 70

Module manager: Haynes Collins
Email: H.Collins@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2024/25

This module is not approved as an Elective

Module summary

The module explores how the notion of culture and language are relevant to international business. It engages with the localisation of products and services and considers advertisements as a form of discourse practice through the use of real case studies. Strategies used by multinational corporations in addressing cultural and linguistic differences are investigated and the topic of effective teamwork is put into practice through a group presentation.

Objectives

The module aims to detail how the notion of culture has been seen as relevant to international business and to what extent some paradigms have been productive or potentially harmful. The module also aims to raise your awareness of issues facing people who work and manage businesses in diverse environments and to develop your knowledge and skills for working effectively in these environments. You will also engage with the complexity of localising products which move across international borders and into new cultural and linguistic contexts.

The module will be delivered via lectures and seminars which encourage group collaboration and discussion. A portion of the seminar will be devoted to allow for student presentation preparation.

Learning outcomes
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:

1. Design and conduct independent research in the field of Intercultural Studies
2. Identify and explain key factors that may play a role in intercultural settings and be able to apply these concepts to new contexts
3. Communicate your ideas accurately and effectively, with individuals and in groups
4. Identify and evaluate the role you play in negotiating and influencing others through self-reflection

Skills Learning Outcomes

On successful completion of the module students will have demonstrated the following skills learning outcomes:

5. Recognise and express knowledge (both orally and in writing) and demonstrate how it relates to personal experiences
6. Write in a clear, concise, focused, and structured manner that is supported by appropriately cited and relevant evidence.
7. Manage your time, prioritise tasks and organise academic and personal commitments effectively
8. Collaborate with other students, take an effective role within a larger team, and evaluate your own contribution

Syllabus

Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	8	1.00	8.00
Seminar	6	1.00	6.00
Private study hours			136.00
Total Contact hours			14.00
Total hours (100hr per 10 credits)			150.00

Opportunities for Formative Feedback

Student progress will be monitored during the group project and its formal assessment and during more informal weekly seminar discussions.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Assignment	Essay	70.00
Assignment	Group Presentation	30.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 12/04/2024

Disclaimer

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