2022/23 Taught Postgraduate Module Catalogue

ODES5203M Research Project Foundation: Research Methods and Data Analysis

15 creditsClass Size: 150

Module manager: Dr Rubab Ashiq
Email: R.Ashiq@leeds.ac.uk

Taught: 1 Nov to 31 Dec (2mth)(adv yr) View Timetable

Year running 2022/23

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.

Module replaces

N/A

This module is not approved as an Elective

Module summary

This module aims to provide students with understanding and insight into the relevance of research and its process to develop and acquire new knowledge in the International Fashion Marketing and Design Management fields of study. The module introduces a broad range of research methods before being followed by a more focused exploration of specific methods, techniques and issues appropriate to fashion marketing, design management and consumer behaviour. The module will introduce research approaches that may be relevant for systematic problem analysis and the translation of fashion marketing /design problems into appropriate research questions. The module introduces students to the key competencies required to be a critical reader of research, utilising conceptual, practical, collaborative, reflexive and critical skills alongside the development of key skills which will be essential for the solution of problems within the field of International Fashion Marketing and Design Management.

Objectives

This module aims to provide students with understanding and insight into the relevance of research and its process to develop and acquire new knowledge in the International Fashion Marketing and Design Management fields of study. The module introduces a broad range of research methods before being followed by a more focused exploration of specific methods, techniques and issues appropriate to fashion marketing, design management and consumer behaviour. The module will introduce research approaches that may be relevant for systematic problem analysis and the translation of fashion marketing /design problems into appropriate researchable questions. The module introduces students to the key competencies required to be a critical reader of research, utilising conceptual, practical, collaborative, reflexive and critical skills alongside the development of key skills which will be essential for the solution of problems within the field of International Fashion Marketing and Design Management.

Learning outcomes
On completion of this module students will be able to:

1. Demonstrate an understanding of the need for research methods (qualitative and quantitative) to generate knowledge in the Fashion Marketing and Design field.
2 Critically summarise and analyse background literature in order to develop a conceptual framework and design research questions within the International Fashion Marketing and Design field.
3. Identify and apply appropriate research methods for an identified to test a research hypothesis or research question

Skills outcomes
1. Develop skills in research methods (quantitative and qualitative) related to international digital fashion marketing and design management
2. Develop data analytical skills for both quantitative and qualitative data sets related to international digital fashion marketing and design management
3. Identify and express research problems and its objectives in relation to international fashion marketing and design management
4. Practice data collection techniques in relation to international fashion marketing and design management
5. Practice data analyses techniques pertaining to international fashion marketing and design management.
6. Defining and qualifying respondents/interviewees pertaining to international fashion marketing and design management.
7. Analyse case study approach and its particularities pertaining to international fashion marketing and design management.
8. Identify and evaluate ethics in research in relation to international fashion marketing and design management

Syllabus

Indicative syllabus:

- Develop understanding of research methods quantitative and qualitative
- The need for research methods for new knowledge.
- The research process.
- Identifying research problem and its objectives.
- Identifying a research gap (research justification); contributions and impact.
- Literature review: building a theoretical background to support your research.
- Narrowing down the research problem after conducting the literature review.
- Qualitative and quantitative methods.
- Data collection techniques.
- Data analyses techniques.
- Defining and qualifying respondents/interviewees.
- Case study approach and its particularities.
- Ethics in research.

Teaching methods

Delivery type	Number	Length hours	Student hours
On-line Learning	6	1.00	6.00
Discussion forum	6	1.00	6.00
Independent online learning hours			24.00
Private study hours			114.00
Total Contact hours			12.00
Total hours (100hr per 10 credits)			150.00

Private study

Considering this is a distance learning module independent and private study activity are also to be considered in the lecture and seminar hours count.

Independent Learning - refers to non-facilitated directed learning. Students will work through bespoke interactive learning resources and reflective activities in the VLE.

Range of readings, tasks, formative MCQ test and discussion board online (e.g. search strategies and online Q&A): 24 hours

Private Study - refers to directed reading and self-directed research in support of learning activities and discussions, as well as in preparation for assessments.

1. Develop understanding of research methods and processes – 20 hours
2. Identifying research problems and objectives – 16 hours
3. Case studies analysis and ethics review – 20 hours
4. Development skills in undertaking a Literature Review to build a theoretical background to support your research – 20 hours
5. Develop primary data collection and analysis techniques – 38 hours

Opportunities for Formative Feedback

- The module’s digital learning materials provide regular opportunities for participants to check their understanding and gain feedback (e.g., case studies with short answer questions and automated feedback, MCQs with detailed feedback on correct/incorrect answers).
- The individual unit webinars and discussion forums provide opportunities for formative feedback from peers and tutors.
- The module assessment will enable student progress to be monitored with formative feedback provided for draft development of Literature Review and completed Literature Review

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Literature Review	Draft (800 - 1,200 words)	25.00
Literature Review	Full Review (2,250 - 2,750 words)	75.00
Total percentage (Assessment Coursework)		100.00

Resit by same method. It will involve examining a new area of fashion marketing and design management.

Reading list

The reading list is available from the Library website

Last updated: 12/07/2022 16:11:26

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