2024/25 Taught Postgraduate Module Catalogue

ODES5210M Digital Design Practice and Communication

15 creditsClass Size: 150

Module manager: Dr Pinar Yelmi
Email: p.yelmi@leeds.ac.uk

Taught: 1 Sep to 31 Oct, 1 Sep to 31 Oct (adv yr) View Timetable

Year running 2024/25

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.

Pre-requisites

ODES5110M	Design and Research
ODES5111M	Creative Design Thinking
ODES5112M	Design in a Digital World

This module is not approved as an Elective

Module summary

This module will explore principles and practice in digital design, and introduce graphical and typographical design used in interfaces, information design and interaction design at advanced level. When used together, those fields create effective, efficient, engaging and persuasive solutions for digital designs. Graphic and Typographic Designs help designs reach a wider audience by communicating the message with clarity, evoking emotion, and increasing inclusivity. Besides, they help interfaces ensure user experiences flow smoothly; from easy readability to finding desired information quickly. Information Design helps people to access, understand, use, learn, and apply information. Interactive designs allow for better ways of engaging with interactive systems through effective interfaces. Through the module, covering areas such as User Experience Design (UX) and User Interface Design (UI) will contribute to both aesthetic and functional design implementations. Students will advance their knowledge through case studies and design practice. This module builds on the teaching provided in the programme’s foundation modules and should be undertaken following carousel one.

Objectives

This module will give students the opportunity to develop a range of essential skills in digital design. These include interpreting the brief, understanding and emphasising user needs, conducting user research, evaluating results, design creation as well as independent working and project management. These skills will be achieved through: 

1. Studying theoretical issues and cases associated with digital design at an advanced level.
2. Responding to given briefs, apply design thinking and creativity via practical activities and create design solutions.
3. Creating digital solutions for design briefs.

Learning outcomes
On completion of this module, students will be able to:

1. Analyse and adapt current challenges, theories and principles of digital design at an advanced level.
2. Undertake user research on the development of user interface and experience.
3. Design and develop effective design solutions in response to a specific brief and problem.
4. Evaluate design solutions with the audience.

Syllabus

Indicative content for this module includes:

- User Experience Design (UX) techniques
- User Interface Design (UI) principles
- Application of User Experience Design (UX) and User Interface Design (UI) principles and techniques.
- Idea development and communication
- Prototyping
- Design solution evaluation

Teaching methods

Delivery type	Number	Length hours	Student hours
On-line Learning	6	1.00	6.00
Discussion forum	6	2.00	12.00
Independent online learning hours			12.00
Private study hours			120.00
Total Contact hours			18.00
Total hours (100hr per 10 credits)			150.00

Private study

Independent online learning (12 hours):
Online learning materials provide links to appropriate journal papers, books, videos and websites. Students need to plan their own time to study these instructional and supporting materials independently before and after synchronised sessions.

To gain confidence to develop and articulate their own ideas, students will engage in private study (120 hours):
Independent research: 22 hours
Preparation and evaluation of assessed work: 98 hours

Opportunities for Formative Feedback

Online learning materials will provide regular opportunity for students to check their understanding (for example through formative MCQs with automated feedback). Regular group activity embedded into learning will allow self and peer assessment providing opportunities for formative feedback from peers and tutor.

The individual unit webinars and discussion forums provide opportunities for formative feedback from peers and tutors. Formative feedback will be given on week 3 on a student’s progress on the paper prototype design, then on week 6 on user interface design.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Project (interface design)	100.00
Total percentage (Assessment Coursework)		100.00

Assignment: Project - interface design outcome (clickable / interactive) Resit will be the same assessment however students will undertake a different project.

Reading list

The reading list is available from the Library website

Last updated: 30/07/2024 10:21:15

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