2023/24 Taught Postgraduate Module Catalogue

PDES5225M Design Communication

10 creditsClass Size: 55

Module manager: Professor Lisa Dionne Morris
Email: L.D.Morris@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2023/24

Pre-requisites

PDES2145	Design Studio 2
PDES3110	Design Project

Module replaces

PDES 5220M Design Communication

This module is not approved as an Elective

Module summary

This strand of the design and communication activities is closely aligned to visual and oral presentation for Design Employment and Practice.The module consists of several focused practical tasks enabling students to learn specific pieces of knowledge, understanding and skills related to future employment as a product designer. The module aims to provide guidance in the preparation of group, individual project and presentation work, using a range of techniques and media. Progressive learning should be shown by students in:- Creativity and Originality- Critical Faculties- Information and Communication Skills- Communication, Presentation Skills and Literacy- Technical Knowledge and Skills.

Objectives

On a more detailed level this module aims to help students:
- present design information to a range of audiences using a range of media, for a number of different purposes;
- demonstrate an awareness of the basic principles of graphic design in both the production of their own design work and in the evaluation of their own work and that of others.

The module aims to provide guidance in the preparation of group and individual presentation work in a range of media, which will include work by individual designer application, portfolio assembly and finalising in an exhibition and aims to enable students to develop self-promotion skills and interview techniques.

Learning outcomes
Upon successful completion of this module students should be able to:

A) Prepare a design portfolio needed to secure employment in the design arena;
B) Research and collate information to direct a design project;
C) Produce a unified package to communicate a design project.

Personal Outcomes
The students will have developed a suitable level of ability to:

D) Have confidence in undertaking interviews;
E) Have confidence when being interviewed.

Syllabus

- Presentation of information to a range of audiences: peer groups, designers, users, manufacturers
- Presentation of information through a range of media: physical, digital, oral, press, multi-media
- Presentation of information for different purposes: sales, financial support, marketing, manufacture and production
- Basic graphic design: principles and evaluation
- Design studio work
- International Trade or exhibition visits
- Portfolio workshops
- Interviews and an exhibition
- Practical development of graphical techniques through a design exercises.

Teaching methods

Delivery type	Number	Length hours	Student hours
Class tests, exams and assessment	2	1.00	2.00
Fieldwork	1	32.00	32.00
Seminar	1	6.00	6.00
Tutorial	2	2.00	4.00
Private study hours			56.00
Total Contact hours			44.00
Total hours (100hr per 10 credits)			100.00

Opportunities for Formative Feedback

- Minerva/TopHat quiz after each topic.
- An online discussion board will be monitored during specified times each week.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	Field Study Report	40.00
Portfolio	Design Portfolio/Exhibition	60.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:55:01

Disclaimer

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