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2019/20 Undergraduate Module Catalogue

LAW3342 Intellectual Property: Commercial and Marketing Assets

10 creditsClass Size: 10

Module manager: Dr César J Ramírez-Montes
Email: C.J.Ramirez-Montes@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2019/20

This module is mutually exclusive with

LAW3340

Intellectual Property Law

This module is not approved as a discovery module

Module summary

The aim of this module is critically and comprehensively to analyse current issues pertaining to general IP theory, design law, passing off and trade mark registration. The focus is on black letter law but there will opportunities for socio-legal analysis particularly in the context of protection of fashion designs, secondary markets, commercial speech, online uses of trade marks, referential uses of trade marks, etc. In particular, this module provides an opportunity for analysis the existing regulatory framework of IP (designs, passing off and trade mark registration), controversial expansions, relevant policy issues and potential for law reform proposals.

Objectives

Learning outcomes
Upon completion of this module, the student should be able to:
- demonstrate an understanding of the main forms of intellectual property (IP) protection under UK law;
- analyse problem questions concerning IP scenarios;
- critically analyse the use of IP law in a number of contexts.

Skills outcomes
- Draw on skills developed in the retrieval, collation, and presentation of information (communication).
- Draw on analytical skills developed in the comparative understanding of concepts (problem solving).
- Critically read and comparatively evaluate literature (learning to learn).

Syllabus

The module will be delivered in ten lectures and four one-hour seminars. Each lecture will be accompanied by a preparatory work list in order to offer students advance preparation. By contrast, each seminar session is accompanied by a reading list that students are required to do and then prepare answers to a set of questions designed to encourage students to focus on the most relevant aspects of the topic in question. In order to facilitate learning, the reading lists will be divided into essential and recommended reading (though occasionally there may be `further reading’ for those wishing to explore certain issue in more detail), with the essential reading being compulsory for the seminar.

The format of the seminars is tutor-led class discussion but students are expected to take an active role by contributing to the discussion based upon the reading material. For some seminars, the tutor may ask students to prepare a small presentation for some of the seminar questions but these presentations will be on a voluntary basis and decided in advance to allow the students time to prepare.

Finally, the tutor will be make online resources available for students to read (or watch or listen to) outside the classroom such as newspaper articles, videos, webcasts, podcasts, etc. These will be provided on the VLE on a regular basis and students are encouraged to make use of these extra materials to gain a better understanding and insights into the topics.

The method of assessment is a written assignment at the end of the module.

The Lectures will cover the following broad topics:
Lecture 1: Design Rights I
Lecture 2: Designs Rights II
Lecture 3: Design Rights III
Lecture 4: Passing Off I (Traditional form)
Lecture 5: Passing Off II (Extended form)
Lecture 6: Trade Mark Registration I
Lecture 7: Trade Mark Registration II
Lecture 8: Trade Mark Registration III
Lecture 9: Comparative Advertising
Lecture 10: Overview

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	1.00	10.00
Seminar	4	1.00	4.00
Private study hours			86.00
Total Contact hours			14.00
Total hours (100hr per 10 credits)			100.00

Private study

30 hours - reading for lectures (i.e. 3 hours per lecture) which will provide the necessary background for students to complete the formative essay;
8 hours - seminar preparation (i.e. 2 hours per seminar);
33 hours - recommended reading, self-directed private study and revision;
15 hours- Submissions for Formative Assignments (research and writing essay outline).

Opportunities for Formative Feedback

Seminar participation;
Formative feedback: Students will have the chance to submit an outline of the Assignment and the tutor will provide written feedback in the last seminar;
Final submission of written assignment;
The module will be assessed through 1 x 3,000 word written assignment.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	1 x 3,000 words	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 10/08/2020 09:50:04

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