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2017/18 Undergraduate Module Catalogue
LUBS1095 Personal Tutorials for Marketing
20 creditsClass Size: 120
Module manager: Tao Jiang
Email: t.jiang@lubs.leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2017/18
This module is mutually exclusive with
| CSER1011 | Career Planning |
| CSER1021 | Career Planning |
| LLLC1105 | PDP: Planning for Success |
| LUBS1046 | Personal Tutorials for Studies in Finance |
| LUBS1060 | Personal Tutorials for Economics |
| LUBS1080 | Personal Tutorials for HRM |
| LUBS1086 | Exploring Your Potential |
| LUBS1100 | Personal Tutorials for International Business |
| LUBS1876 | Academic and Employability Connections |
| LUBS2055 | Academic and Management Skills |
| LUBS2130 | Contemporary Business Issues |
This module is not approved as a discovery module
Objectives
The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.Learning outcomes
Upon completion of this module students will be able to:
- Explain the relationship between generic management and marketing
- Recognise scholarship in management and marketing disciplines
- Recall how to collect relevant information for marketing research and management purpose
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Work effectively in a team
- Appraise academic theories and present logical arguments
- Assemble coherent arguments within a range of assessments
- Prepare and deliver a professional presentation
- Deploy strategies and techniques for managing own learning in the upper degree levels
- Reflect on self-transferable skills development through their first year at University
- Identify areas for further development and put in place their own personal development plan
Subject specific
- Identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
- Demonstrate how to use the opportunities available to them through their programme and Leeds for Life
Syllabus
Indicative content
1.
The University's Values.
2.
The university learning environment
Self-managed learning
Assessment & the effective use of feedback
Jobs, professions and careers; portfolios of careers and multiple careers; work, life and balance.
3
Finding things out: library skills, web skills, interrogating databases
Advanced literacy: reading skills
Reading non-verbal texts: diagrams, maps, pictures, photographs, videos
Critical thinking
Advanced literacy: writing skills
Using and referencing sources
Intellectual property and plagiarism.
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Workshop | 8 | 1.00 | 8.00 |
| Presentation | 3 | 1.00 | 3.00 |
| Lecture | 23 | 1.00 | 23.00 |
| Tutorial | 3 | 0.33 | 1.00 |
| Private study hours | 136.00 | ||
| Total Contact hours | 35.00 | ||
| Total hours (100hr per 10 credits) | 171.00 | ||
Private study
- Preparation for seminars and tutorials- Completion of portfolio and assessed coursework
- Group work on report and presentation.
Opportunities for Formative Feedback
Student progress will be monitored via:- personal tutorial meetings
- contribution to group seminars
- and completion of and performance in assessed coursework.
Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Tutorial Performance | Completion of Leeds for Life forms and attendance at personal tutorials | 6.00 |
| Essay | 1,500 words | 50.00 |
| Portfolio | personal development portfolio - incorporating a CV and a maximum two A3 size individual posters | 44.00 |
| Total percentage (Assessment Coursework) | 100.00 | |
Resit will be 100% by coursework.
Reading list
There is no reading list for this moduleLast updated: 04/12/2017
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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