2021/22 Undergraduate Module Catalogue
LUBS1096 Academic and Professional Development for Studies in Marketing
20 creditsClass Size: 197
Module manager: Nicky Kinsey
Email: N.kinsey@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2021/22
This module is mutually exclusive with
| CSER1011 | Career Planning |
| CSER1021 | Career Planning |
| LLLC1105 | PDP: Planning for Success |
| LUBS1055 | Academic and Professional Development for Studies in Finance |
| LUBS1075 | Academic, Professional and Research Skills for Studies in Ec |
| LUBS1080 | Personal Tutorials for HRM |
| LUBS1086 | Exploring Your Potential |
| LUBS1105 | Academic and Professional Development for Studies in Interna |
| LUBS1876 | Academic and Employability Connections |
| LUBS2055 | Academic and Management Skills |
| LUBS2130 | Contemporary Business Issues |
Module replaces
LUBS1095 Personal Tutorials for MarketingThis module is not approved as a discovery module
Objectives
The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.Learning outcomes
Upon completion of this module students will be able to:
- Explain the relationship between generic management and marketing
- Recognise scholarship in management and marketing disciplines
- Recall how to collect relevant information for marketing research and management purpose
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Work effectively in a team
- Appraise academic theories and present logical arguments
- Assemble coherent arguments within a range of assessments
- Prepare and deliver a professional presentation
- Deploy strategies and techniques for managing own learning in the upper degree levels
- Reflect on self-transferable skills development through their first year at University
- Identify areas for further development and put in place their own personal development plan
Subject specific
- Identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
- Demonstrate how to use the opportunities available to them through their programme and Leeds for Life
Syllabus
Indicative content
1.
The University's Values.
2.
The university learning environment
Self-managed learning
Assessment & the effective use of feedback
Jobs, professions and careers; portfolios of careers and multiple careers; work, life and balance.
3
Finding things out: library skills, web skills, interrogating databases
Advanced literacy: reading skills
Reading non-verbal texts: diagrams, maps, pictures, photographs, videos
Critical thinking
Advanced literacy: writing skills
Using and referencing sources
Intellectual property and plagiarism.
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| On-line Learning | 20 | 1.00 | 20.00 |
| Directed Study | 14 | 1.00 | 14.00 |
| Tutorial | 3 | 0.33 | 1.00 |
| Private study hours | 165.00 | ||
| Total Contact hours | 35.00 | ||
| Total hours (100hr per 10 credits) | 200.00 | ||
Private study
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.Opportunities for Formative Feedback
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Tutorial Performance | Active engagement with the personal tutorial process | 6.00 |
| Essay | 1,500 words | 35.00 |
| Portfolio | CV and Application Form | 34.00 |
| Group Project | Group presentation on a Marketing topic | 25.00 |
| Total percentage (Assessment Coursework) | 100.00 | |
You are not required to pass each component individually to pass the module, as long as your combined mark for the module is above 40. If you fail the module overall, you are required to re-sit any failed element(s) during the August resit period. This has been exceptionally agreed due to pedagogical reasons to meet the learning outcomes for this module.
Reading list
There is no reading list for this moduleLast updated: 09/09/2021 14:37:41
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD