This module is discontinued in the selected year. The information shown below is for the academic year that the module was last running in, prior to the year selected.

2014/15 Undergraduate Module Catalogue

LUBS3080 Business Strategy

10 creditsClass Size: 200

Module manager: Mr John March
Email: jm2@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2014/15

Pre-requisites

LUBS2235	Introduction to Financial Accounting
LUBS2850	Marketing

This module is mutually exclusive with

LUBS2660	Principles of Corporate Strategy
LUBS3070	Strategic Management

This module is not approved as a discovery module

Module summary

This 10 credit module offers the opportunity to understand the strategic motivations and behaviours of organisation and to apply these principles to the business world. The 10 week course covers the key aspects of strategy and includes study of the environment in which organisations operate, the strategic resources and capabilities organisations possess and the options that organisations have in meeting strategic aims.

Objectives

This module is for Joint Honours students. The module provides coverage of principles of strategic management and addresses the key theoretical and practical issues related to the subject. Differing perspectives and academic debates are considered.
The module serves as a capstone subject for this student cohort, providing an integration of core (and often optional) subjects on this programme.
The module directly assists students seeking employment by providing them with the means to undertake a basic strategic analysis of an organisation to which they may apply.

Learning outcomes
Upon completion of this module students will be able to make qualitative assessments of:
- strategic business issues
- how strategic issues are placed within a strategy-making framework
- key areas of academic and practitioner debate
- apply business strategy concepts to business situations expressed in case studies and seminar discussion

Skills outcomes
Upon completion of this module students will be able to:

Subject Specific
- undertake strategic analysis of an organisation

Syllabus

The syllabus may contain the following elements:
1. History and introduction to the subject, including definitions of terms.
2. Strategic aims and organisational purpose.
3. Macro environmental features
4. The competitive environment
5. Resources and capabilities
6. Business level strategy
7. Corporate level strategy
8. International strategy
9. Culture, stakeholders and leadership
10. Strategy making process

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	11	1.00	11.00
Seminar	4	1.00	4.00
Private study hours			85.00
Total Contact hours			15.00
Total hours (100hr per 10 credits)			100.00

Private study

- Lectures 48 hours (4 hours reading per lecture)
- Classes 16 hours (4 hours reading per seminar)
- Revision & Examination 21 hours.

Opportunities for Formative Feedback

Students will work in small groups during seminars on tutor-specified case studies. Progress will be self and peer-monitored, formative feedback will be given on individual and group contributions in class by the tutor and individually through self-administered multiple choice tests accessible from core text book accompanying web sites.

Methods of assessment

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	100.00
Total percentage (Assessment Exams)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 26/02/2015

Disclaimer

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