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2022/23 Taught Postgraduate Module Catalogue
LUBS5401M Marketing Dissertation/Project
30 creditsClass Size: 800
Module manager: Aristeidis Theotokis
Email: A.Theotokis@leeds.ac.uk
Taught: 1 Feb to 30 Sep View Timetable
Year running 2022/23
Module replaces
LUBS5495MLUBS5500MThis module is not approved as an Elective
Objectives
The aim of this module is to provide students with knowledge of a particular set of concepts and/or techniques relating to a specific area of marketing.They can demonstrate this understanding in one of two ways: by utilising the skills associated with the design, execution and presentation of a significant and extended piece of work. Alternatively, in the context of a contemporary business or marketing problem as commissioned by an identified company or organisation and apply theory and concepts in practice to address client focused business and marketing problems.
It provides a relevant personal learning experience that fits in with the students interests within the specific subject areas, and their longer-term aims associated with future career and professional development.
Learning outcomes
1. Critically appraise core theories and concepts pertaining to a specific and identified area of marketing
2. Analyse and evaluate the implications for advertising, marketing communications, international marketing and marketing practices
3. Critically analyse relevant data and explain the implicaitons in the context of the business or marketing problem
4. Assess the relevant theoretical background to a particular topic area
5. Critically analyse the background literature to develop a conceptual framework and draw research questions and/or hypotheses
Skills outcomes
- Analytical skills
- Communication skills
- Critical thinking
- Research skills
- Time management
Syllabus
Articulating the business or marketing problem identified by an organisation.
Stages in the research process; from problem definition to analysis and recommendations
Research philosophies; inductive, deductive
Type of research approaches: quantitative and qualitative methods
Exploratory research
Data analysis; quantitative and qualitative techniques
Writing up results and developing recommendations
Putting a dissertation together
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Lecture | 4 | 2.00 | 8.00 |
| Private study hours | 292.00 | ||
| Total Contact hours | 8.00 | ||
| Total hours (100hr per 10 credits) | 300.00 | ||
Private study
The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer monthsOpportunities for Formative Feedback
Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor from early March. Students will have the opportunity to meet with their supervisor for a maximum of two meetings, before the formal work on the project starts from the beginning of June. Formative feedback will continue until submission of the dissertation/project through four to six student-supervisor meetings from June until submission.Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Essay or Dissertation | 12,000 word individual dissertation or project report | 100.00 |
| Total percentage (Assessment Coursework) | 100.00 | |
The resit for this module will be 100% by 12,000 word dissertation or project
Reading list
The reading list is available from the Library websiteLast updated: 04/10/2022
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- Undergraduate module catalogue
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