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2015/16 Taught Postgraduate Module Catalogue

GEOG5091M Retail Decision Support Systems (WUN)

15 creditsClass Size: 30

Module manager: Andy Newing

Taught: 01 Oct to 31 Dec, 1 Apr to 30 Jun (3mth)(adv yr), 1 Apr to 30 June, 1 Sep to 31 Dec (4mth)(adv yr) View Timetable

Year running 2015/16

This module is not approved as an Elective

Module summary

This module will introduce you to the key issues that drive the store location process and the key methodologies that retailers currently use to find good or even 'optimal' locations.


On completion of the module students should:
- understand the importance of geography and GIS in modern retail and business organisations;
- have the necessary analytical skills to construct and implement GIS and spatial models for retail site evaluation and planning;
- have the ability to test and evaluate alternative action plans for business development in new and expanding markets.

Learning outcomes
On completion of this module students will;
- have a broad knowledge of current trends and growth opportunities in the retail sector
- develop hands on experience in assembling demand and supply side data for use in Spatial modelling in retail context
- be familiar with how to run a retail model in order to assess 'what if?' scenarios
- be able to communicate outputs from retail modles, assessing their strenghts and weaknesses in an applied business context.

Skills outcomes
- Pursuit of knowledge in an in-depth, ordered and motivated way
- Learning and independent study
- Information processing (including IT skills): literature searches, use of bespoke software
- Data manipulation (including IT skills): analysis of data (especially spatial data); statistical methods
- Communication: report writing, e-mail
- Management: safe and effective project planning and execution; time management.


Indicative topics could include:
- Introduction and trends in retailing
- Spatial retail growth strategies and store location research
- GIS and store location techniques in retailing and business
- Retail demand estimation
- Understanding store attractiveness
- Model calibration and testing
- Running models and user benefits
- Optimisation Techniques and retail futures '

Teaching methods

Delivery typeNumberLength hoursStudent hours
Discussion forum101.0010.00
Independent online learning hours50.00
Private study hours90.00
Total Contact hours10.00
Total hours (100hr per 10 credits)150.00

Private study

To undertake reading, research and preparation of assessed work

Opportunities for Formative Feedback

Through email communication, the online discussion room and attendance monitoring via activity on VLE

Methods of assessment

Assessment typeNotes% of formal assessment
Report2,000 word equivalent reports50.00
Report2,000 word equivalent reports50.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/04/2015


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