2017/18 Taught Postgraduate Module Catalogue
COMM5601M Innovations in Political Communication
30 creditsClass Size: 16
Module manager: Professor Stephen Coleman
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2017/18
|COMM5610M||Politics and the Media|
Module replacesCOMM5620M Political Campaigns and Political Public Relations
This module is not approved as an Elective
ObjectivesOn completion of this module, students should be able to ...
This module explores innovations in political communication resulting from changes in culture, technology and global power dynamics.
It focuses on a series of broad innovations, with particular emphasis upon examples and case studies.
Particular emphasis will be laid on political communications in established democracies in Western Europe and North America, with some secondary references to democratising nations and regions.
On completion of this module, students should be able to:
- understand the role of communications in democratic politics;
- comprehend, discuss and critically evaluate a series of contemporary innovations in political communication;
- discuss the relationship between these innovations and democratic norms;
- compare the effectiveness and risks of such innovations
The module will begin by considering why innovation in political communication has been thought necessary. It will focus on weaknesses and deficits in both dominant practical and academic approaches to political communication.
In subsequent weeks, the module will consider a series of recent ‘turns’ in political communication: deliberative, digital, performative, anti-political, transnational etc. Each ‘turn’ will be illustrated by at least one case study/example and students will be required to provide their own examples.
The final classes will involve student presentations.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||278.00|
|Total Contact hours||22.00|
|Total hours (100hr per 10 credits)||300.00|
Private studyStudents are required to prepare for each class (165 hours) and prepare for an oral presentation (30 hours). The remaining private study time should be dedicated to thinking about, preparing and writing the required essays (83 hours).
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Essay or Dissertation||1 x 4,500-5,500 words||60.00|
|Total percentage (Assessment Coursework)||100.00|
Students who need to re-sit the group presentation will be asked to submit a 3,000 - 3500 word essay.
Reading listThe reading list is available from the Library website
Last updated: 27/04/2017
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