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2017/18 Taught Postgraduate Module Catalogue

LUBS5538M New Venture Creation

15 creditsClass Size: 90

Module manager: Alex Kevill

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2017/18

Module replaces

Replaces semester 2 part of LUBS 5525M (30 credits).

This module is not approved as an Elective

Module summary

This module aims to advance your knowledge of entrepreneurship through experiencing aspects the new venture creation process. Your learning will be supported by seminars, live case studies, guest speakers and practical (group and individual) exercises. This module will help you understand your own enterprise skills, business models and exploiting market opportunities in the context of the new venture creation process.


The objectives of this module are: to give students an enhanced understanding of entrepreneurship and intrapreneurship in the context of new venture creation, the ability to develop and communicate new business ideas using business model theory and knowledge of digital marketing in the context of new venture creation.

Learning outcomes
A student completing this module will be able to:

- Research, develop and communicate new business ideas based on knowledge of the new venture creation process.
- Identify and apply key knowledge and theory relating to entrepreneurship and intrapreneurship for economic and social impact.

Skills outcomes
Transferable skills:

- Commerical awareness
- Self-management
- Problem solving
- Team working
- Communication skills

Subject specific skills:

On completion of this module, students will be able to articulate their own enterprise skills and attributes for new venture creation and identify how groups develop and deliver agreed outcomes.


The general outline of the syllabus is included below:
1. Introduction: Perspectives and practice of entrepreneurship
2. Individual: Beyond the 'heroic' entrepreneur
3. Visions: Creating new enterprise (OBM)
4. Opportunities: Nurturing creativity and innovation
5. People: Leading teams and networks
6. Presentations: Pitching a new enterprise plan
7. Business Models: Business Model Canvas
8. Markets: Understanding customers and competitors
9. Digital marketing: Understanding social media for enterprise
10. Integrated strategy: Developing an integrated strategy and business model
11. Reflections: Learning from entrepreneurs

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Group learning22.004.00
Private study hours113.00
Total Contact hours37.00
Total hours (100hr per 10 credits)150.00

Private study

The module has a core text. There will also be a reading list.
1. In order to contribute to the seminars sessions and independent learning, students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise. Typically 60 hours.
2. Student groups will also work on a new venture creation exercise. Typically 40 hours.
3. Students will work independently on an assignment, which will draw on the module content and reading. Typically 63 hours.

Opportunities for Formative Feedback

Attendance will be expected at every seminar and panel session, and non-attendance without good reason will be followed up. Progress issues will be addressed informally during the interactive seminar sessions. Students will be encouraged to contribute to discussions in seminars and present ideas.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
Essay2,500 words80.00
Group Project5 minute group presentation20.00
Total percentage (Assessment Coursework)100.00

Group video presentation (5 minutes). Typical group size is four to five students. The resit for this module will be 100% by examination

Reading list

The reading list is available from the Library website

Last updated: 12/01/2018


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