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This module is discontinued in the selected year. The information shown below is for the academic year that the module was last running in, prior to the year selected.

2014/15 Undergraduate Module Catalogue

CSER3202 Advanced Career Development - Business Awareness

10 creditsClass Size: 30

Module manager: Becky Clark

Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable

Year running 2014/15

This module is mutually exclusive with

CSER2202Commercial Awareness for Employment and Business Start Up 1
CSER2203Commercial Awareness for Employment and Business Start Up 1
LUBS2085Developing Your Potential

Module replaces

CSER 2202 Commercial Awareness for Employment and BusinessStart-up.

This module is approved as a discovery module

Module summary

This discovery level 3 module will support students in their career development in their final year. They will increase their business awareness through an exploration of skills, concepts and information that will equip them to demonstrate their commercial awareness to a potential employer in a range of sectors and/or to start their own venture.Key skills which will be developed include:- Networking in a professional context.- Development of a business idea into a business plan.- Articulating career focus and commercial awareness through application procedures.


By the end of this module students will have:
- critically evaluated the range of interpretations of commercial awareness and entrepreneurship in the context of the graduate opportunity structure;
- reviewed critically the key success factors for running and managing a venture within specific business contexts (start-up, corporate, public sector, the third sector);
- developed an understanding of the key elements of a successful business plan;
- developed a personal network within graduate recruitment and business start-up to support individual learning;
- reflected on individual interests and capabilities in the application of appropriate models of commercial awareness;
- developed an action plan for personal development to increase commercial awareness that can be applied in a range of settings from business start-up to graduate employment.

Learning outcomes
1. The range of definitions of commercial awareness that exist in the private and public sector
2. Key success factors in business planning and applicability across sectors.

Skills outcomes
- Networking in a professional context;
- Development of a business idea into a business plan;
- Articulating career focus and commercial awareness through application procedures.


1. Interpretation of commercial awareness by sector, organisation and role
2. Business planning in a range of contexts
3. Research and connection with appropriate sectors and people
4. Application of learning to individual preferences leading to appropriate applications for graduate opportunities.

The syllabus will be supported by the development of a theoretical business idea (a group project). This will be used as a model to explore the key concepts introduced (as listed above).

In addition there will be an underpinning theme of review and reflection on individual skills and motivations.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment12.002.00
Group learning81.008.00
Private study hours64.00
Total Contact hours36.00
Total hours (100hr per 10 credits)100.00

Private study

The private study will be made up of:
1. Time spent researching graduate recruiters and their expectation of commercial awareness as a recruitment competence;
2. Reflection on individual interests and capabilities to identify appropriate sectors within which to develop networks and on which to base the assignment;
3. Attendance at two Spark Business Start-Up Workshops and at two Careers Centre-organised graduate recruitment presentations;
4. Building an individual network of recruiters and entrepreneurs. Staring with attendance at Careers Fairs and Events and use of the the Leeds Graduate Careers Network, students will be expected to develop links with professionals within employment and self-employment and to incorporate their insights from these contacts into their project report and group presentation;
5. Research and preparation for individual assignments.

Opportunities for Formative Feedback

Attendance will be expected at every taught session. Regular action planning will help monitor individuals progress.

Methods of assessment

Assessment typeNotes% of formal assessment
Project2,500 words75.00
Presentation20 minute group pitch25.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/05/2015


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