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2014/15 Undergraduate Module Catalogue

LUBS1120 Enterprise and Entrepreneurship

10 creditsClass Size: 65

Module manager: Richard Tunstall

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2014/15

This module is mutually exclusive with

LUBS1890Starting Your Own Business

Module replaces

LEED2110 Skill Build for Enterprise

This module is approved as a discovery module

Module summary

Are you interested in developing your enterprising skills or creating your own enterprise? Are you interested in developing your understanding the nature of the dynamic, creative, flexible, innovative skills required to be enterprising and effective, either in University or work, or through starting a new business? If so, this module could be for you.This module offers you the chance to understand how new ideas and solutions can be developed and acted upon - to take personal concepts and turn them from a concept to an identified opportunity. Through a series of two hour interactive workshops, topics will include knowing how to generate ideas, turn these ideas into enterprise goals, spot problems, gain support and relate the qualities of your solution to the public. Along the way, you will learn about different types and styles of enterprises and develop your understanding of entrepreneurs and how they act on opportunities drawing from both UK and international examples. This module provides the opportunity to develop key enterprise skills, in addition to those listed above as learning outcomes, such as the wider aspects of group working, creativity, networking, risk taking and innovation.


This module aims to provide students with an awareness of the stages through which an idea needs to be developed to take it from a concept to a saleable product. This will include knowing how to generate, select and modify ideas, turn these ideas into business goals, assess the market and potential customers and relate the qualities of their product to the public.
In addition, it provides guidance to enable students to read widely about different types and styles of enterprises and develop their understanding of business processes and the ways in which they are implemented, drawing from both UK and international examples.

Learning outcomes
Upon completion of this module students will be able to:
- Recognise and explain how enterprises are created and run in relation to examples in the literature
- Define and articulate the skills and attributes of entrepreneurs
- Identify and access sources providing the tools to enable them to develop a business idea and bring it to market in the future

Skills outcomes
Upon completion of this module students will be able to:
- Communicate effectively through oral presentations a range of ideas and concepts
- Apply acquired research skills to arrive at sound judgements

Subject specific
- Solve problems through the application of underlying concepts and basic theories of enterprise and entrepreneurship
- Demonstrate the acquisition and development of negotiation skills in the context of group work
- Reflect on their own personal goals and values in relation to starting an enterprise
- Recognise, analyse and begin to develop their own skills base


The outline of the syllabus is:
1 Introduction
2 Identifying enterprise skills
4 Getting started and developing ideas
5 Creating and identifying opportunities
6 Spotting problems and anomalies
7 Entrepreneurial teams and building support
8 Acquiring and using resources
9 Modifying and shaping the enterprise
10 Developing an enterprise proposal
11 Module summary and Assessment

These sessions are generally provided in workshop format

Teaching methods

Delivery typeNumberLength hoursStudent hours
Group learning12.002.00
Private study hours78.00
Total Contact hours23.50
Total hours (100hr per 10 credits)101.50

Private study

- Students are expected to read widely about different types and styles of enterprises to develop their understanding of business processes and the ways in which they are implemented at a variety of scales.
- An excellent researcher would have a good balance of UK and international examples.
- The market Awareness project requires students to research and pool information.
- Excellent presentations and reports arise where the group have drafted materials early and have discussed and revised them.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Each session is interactive with group work and discussions. Involvement is key to this process. Progress issues will be addressed during the interactive workshop sessions and tutorials.

Students complete a standard group work contribution form as part of the assessment submission.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay2,000 words (excluding bibliography)70.00
Group Project3,000 words (excluding bibliography)30.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 25/02/2015


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