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2017/18 Undergraduate Module Catalogue

LUBS2080 New Enterprise Planning

20 creditsClass Size: 60

Module manager: Emilee Simmons

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2017/18

This module is mutually exclusive with

LUBS1890Starting Your Own Business

This module is approved as a discovery module

Module summary

This module provides the opportunity consider how a new enterprise proposal is developed from the initial idea, by considering the key processes in the development and analysis of new business ideas and working in enterprise groups to develop your own enterprise proposal through this process. Relevant in either a new or existing enterprise context, you will be introduced to the day-to-day activities involved in the development of a new enterprise idea. The module covers everything from the initial idea through to identifying a market, developing a financial plan, conducting market research and pitching to investors. Through group work and individual assessment, you will demonstrate your understanding of key concepts, and learn how to use these effectively in developing, analysing and appraising your own enterprise proposal. Students will be expected to actively contribute to discussion and developing new enterprise ideas. This module is delivered by the Centre for Enterprise and Entrepreneurship Studies and is designed to be accessible for all students, regardless of subject discipline. Through a workshop-style learning approach it supports and encourages students to experiment with, and learn from, enterprising action.


This module introduces students to key theories and analysis tools relevant to the process of new enterprise planning, which students will subsequently use in the development and analysis of their own enterprise proposal.

Learning outcomes
Upon completion of this module, students will be able to:
- Describe and discuss key concepts of entrepreneurship and forms of enterprise;
- Analyse key enterprise processes and the internal and external factors which influence these processes, including finance and investment

Skills outcomes
Upon completion of this module, students will be able to:
- Data handling and analysis skills application in a research context
- Communication skills, both oral and written

Subject specific
- Plan, prepare and pitch an enterprise proposition to different audiences
- Apply basic primary, secondary and financial analysis techniques to appraise the viability of an enterprise proposition
- Apply, and then analyse, effective methods of reporting and presenting an enterprise proposition to different audiences


This action-oriented module is designed to support students in developing and appraising the viability of an enterprise proposal. Classes will take the form of 2-hour seminars in which key theories and analysis techniques will be presented and discussed in the context of student’s own ideas and initiatives.

The general outline of the syllabus is included below;
1. Introduction to module and importance of enterprise
2. Idea generation and entrepreneurial teams
3. Environmental analysis and identifying a market
4. Industry and competitor analysis
5. Operations planning and personnel
6. Marketing and market research
7. Finance and investment analysis Part 1
8. Financial and investment analysis Part 2
9. Strategies, risks and contingency planning
10. Presentations for investment (Elevator pitches)
11. Reflection and assignment discussion

Supported by workshops covering case studies, guest speaker interviews and group presentations.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours172.50
Total Contact hours27.50
Total hours (100hr per 10 credits)200.00

Private study

Students must attend the class workshops and take part in-group activities that allow students to become acquainted with accounts.

Students are expected to read widely about different types and styles of management for small businesses, and understand the ways in which they are implemented at a variety of scales. In addition, students will be made of the extensive academic literature on small firm start-up and entrepreneurial behaviour and be expected to read widely to understand how the various themes relate. A reading list is provided.

Excellent presentations and reports arise where the group have drafted materials early and have discussed and revised them.

Students will be expected to prepare, present in class and work on team assignments.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.
Issues will be addressed during the interactive workshop sessions.

Each session is interactive with group work, discussion and practice. Involvement is key to this process. Progress issues will be addressed during the workshops.

Students complete a standard group work contribution form as part of the assessment submission.

Methods of assessment

Assessment typeNotes% of formal assessment
Report3,000 words70.00
Group Project2,000 words30.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by examination.

Reading list

The reading list is available from the Library website

Last updated: 16/01/2018


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