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2018/19 Undergraduate Module Catalogue

COMM3214 Placement

20 creditsClass Size: 70

Module manager: Stephen Hay

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2018/19

This module is not approved as a discovery module


Overall the module is aimed at providing a "bridge" between academic study and a working environment, equipping the student with industry experience to allow them to progress seamlessly into the working world. Where judged suitable by the module tutor a student may instead submit for assessment an essay on a negotiated topic relevant to the respective industry or industries covered by their degree programme.

Learning outcomes
On completion of this module students should be able to
- Demonstrate a knowledge and understanding of the professional processes in which the student has been involved during the period of work placement.
- Critically evaluate this experience through analysis and self-reflection.
- Work autonomously and in teams, according to a given brief or remit within a structured industry environment.
- Apply the range of skills, competencies and critical thinking acquired during the placement period
- Assess the student's individual contribution and that of the company/organisation where placed within the broader context of the media industry as a whole.


This module aims to give students approximately one month's assessed practical experience at a company or organisation within the media or media related industries.

During the course of their work placement they are expected to appreciate the practical demands of a working environment and to critically evaluate their experience. In this period they will develop and apply the skills and concepts they have studied during the course of their respective degree programmes as well as reflecting on the qualities necessary to develop and progress in a professional environment.

Each student's experience will depend on the project(s) in which they are involved, their specific role(s) and the organisation or company where they work. They will, however, be involved in the development, implementation and execution of professional projects and productions in a variety of junior capacities; they will learn to work under pressure in order to meet industry deadlines, they will also be required to demonstrate the intellectual and practical capabilities they have acquired at the University within the professional industry environment and under the scrutiny of working professionals. This will enable them to become a reflective practitioner within their chosen field.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours56.00
Total Contact hours144.00
Total hours (100hr per 10 credits)200.00

Private study

Students are required to prepare industry-specific CVs of professional standard and need to apply independently for work experience. They will carry out 4 weeks of work experience in a programme-related industry and are advised to keep a placement diary. They need to reflect on this experience using appropriate literature.

Opportunities for Formative Feedback

Joint guidance tutorials and individual supervision meetings with ICS placement supervisors before embarking on their placement.

Supervision of a designated mentor working at the company or organisation where students are placed during their period of work experience.

Methods of assessment

Assessment typeNotes% of formal assessment
Reflective log2,500 - 3,000 words100.00
Total percentage (Assessment Coursework)100.00

A reflective report (length: 2,500-3,000 words) will be submitted by the student. This will demonstrate what skills they have used, how they have used them, what they have learnt about the aspect of the industry in which they have worked. A report (based upon a questionnaire issued by the School) by the placement provider, outlining the context of the student's work and offering a professional judgement on the student's performance in their specific working environment. This will be used as evidence of the student's experience, but will not form part of his or her assessment.

Reading list

The reading list is available from the Library website

Last updated: 14/05/2019


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