2020/21 Undergraduate Module Catalogue
DESN3585 Collaborative Marketing and Promotion
20 creditsClass Size: 30
Module manager: Dr Jamie Marsden
Email: j.l.marsden@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2020/21
This module is not approved as a discovery module
Objectives
The purpose of this module is to offer students the opportunity to put marketing theories into practice through a team-delivered consultancy challenge for an international fashion client.Learning outcomes
On completion of this module the student will be able to:
- Operate as a team member in a small-scale marketing business venture
- Assist in the negotiation of terms and conditions
- Undertake a number of marketing tasks for clients
- Present themselves in a professional capacity
Syllabus
This module is designed to combine experiential learning with reflective practice within the context of professional marketing consultancy. Therefore this module will explore issues relating to marketing research, creative thinking, marketing communications, client and team negotiation, professional consultancy skills, client presentation skills, and the principles of effective teamwork.
Teaching methods
Delivery type | Number | Length hours | Student hours |
Fieldwork | 2 | 2.00 | 4.00 |
Seminar | 16 | 2.00 | 32.00 |
Independent online learning hours | 15.00 | ||
Private study hours | 153.00 | ||
Total Contact hours | 36.00 | ||
Total hours (100hr per 10 credits) | 204.00 |
Private study
It is expected that at level 3 students are able to work independently and manage their work accordingly. Nevertheless independent study is facilitated through the action points raised in seminar discussion. Furthermore independent study will involve teamwork, therefore, students must take responsibility for their individual and collective contribution to the module.Opportunities for Formative Feedback
Continuous monitoring of Student progress will be monitored by:- Tutorials
- Group Learning
- Boardroom meetings
Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Group Project | marketing materials and verbal presentation. Equivalent to 1500-1800 words per person | 40.00 |
Report | Reflective Report of 2000-2400 words, should show evidence of additional reading | 60.00 |
Total percentage (Assessment Coursework) | 100.00 |
If an unforeseen circumstance precludes a student from group participation the learning outcomes will be assessed as follows: You will be assigned a client brief. Your task will be to produce a marketing campaign that addresses the client brief. Two outputs need to be submitted: (1) An electronic PDF presentation of the proposed marketing activity; (2) A 2000-2400-word reflective PDF report that details the experiential learning gained from developing an applied marketing project.
Reading list
The reading list is available from the Library websiteLast updated: 10/08/2020 08:35:04
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- Undergraduate module catalogue
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