2020/21 Undergraduate Module Catalogue

DESN3989 Graphic and Communication Media C

20 creditsClass Size: 80

Module manager: Mr Ben Bradley
Email: b.p.bradley@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is not approved as a discovery module

Module summary

This module allows students to consolidate their skills and approach to graphic and communication design by engaging with projects that reflect the current concerns of industry and society. Briefs will be set by an external organisation or an industry recognised national /international competition.

Objectives

This module allows students to consolidate their skills and approach to graphic and communication design by engaging with projects that reflect the current concerns of industry and society. Briefs will be set by an external organisation or an industry recognised national / international competition. Through this students will be encouraged to gain feedback on their work external to the university.

Learning outcomes
On completion of this module, students should be able to:
1. design and execute a project to a brief that is informed by the current industry or societal concerns of graphic and communication design
2. accurately deploy standard techniques of analysis and enquiry to inform graphic and communication design and strategy
3. design and execute their design projects to a level that reflects professional standards and boundaries;
4. identify, develop and evaluate design solutions through a focused process of research which is specific to the programme discipline and personal aspirations

Syllabus

Through group discussion and tasks students will be expected to evaluate and critically review issues relevant to the externally set brief. Issues of broader concerns to industry and society will be introduced and the response of current academic research and the graphic and communications industry to these issues will be investigated.

Students will discuss the appropriate format and scope for their response to the project in relation to professional norms.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	1.00	10.00
Seminar	11	2.00	22.00
Independent online learning hours			57.00
Private study hours			111.00
Total Contact hours			32.00
Total hours (100hr per 10 credits)			200.00

Private study

Students are expected to carry out research on-line, analyse and present findings as well as complete assignments during private study.

Students are expected to complete the set reading list
Students are expected to research career aspirations
Students are expected to further their understanding of professional graphic design

Opportunities for Formative Feedback

Student progress will be monitored in the timetabled group learning through group interactive seminars, interim group critiques and specific teaching feedback slots within timetabled session.
The scope and format of assessed outcomes will be discussed and monitored to check that they are appropriate to the learning outcomes.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Project 1 will address a live brief provided by an industrial partner and will contain research insights and key deliverables.	50.00
Project	Project 2 will address a competition brief, but will also contain research insights and key deliverables	50.00
Total percentage (Assessment Coursework)		100.00

Project 1 (50%) A live brief provided by an industrial partner. Project 2 (50%) A national competition brief reflecting what is happening in contemporary graphic and communication design. Resits will take the form of the student choosing a different brief than previous undertaken

Reading list

The reading list is available from the Library website

Last updated: 04/09/2020 15:14:48

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD