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2020/21 Taught Postgraduate Module Catalogue

DESN5325M Global Fashion Retail Management

30 creditsClass Size: 30

Module manager: Dr Karen Dennis

Taught: 1 Jan to 31 Jul, Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2020/21

This module is not approved as an Elective

Module summary

This module will examine contemporary retail strategy and operations, with a focus on the specific challenges facing global fashion retailers. Through the use of examples, case studies and guest lectures, the module will introduce students to a broad range of issues, including the internationalisation of fashion retailing, retail brand management, the global fashion supply chain, sustainability for fashion retailers and managing multi and omni-channel retailing. Students will be assessed through a combination of coursework and examination.


This module aims to provide students with a critical understanding of strategy and operations in the contemporary fashion retailing sector. In particular, the module will:
- develop students’ understanding of the global supply chain for fashion products;
- develop students’ understanding of fashion retail marketing and the changing international environment;
- develop students’ understanding of the theoretical and operational practices of fashion retail management and their inter-relationships.

Learning outcomes
Students who have successfully completed the module will be able to:
- demonstrate a critical understanding of the global fashion supply chain;
- demonstrate a critical understanding of the theoretical underpinnings of global fashion retailing;
- understand the factors which can have an influence on retail strategies and processes and evaluate the means by which retail organisations can develop sustainable competitive advantage;
- demonstrate a knowledge of multi and omni-channel retailing techniques;


Indicative syllabus:
- Introduction to the global fashion retail industry
- Strategic management for fashion retailers
- The internationalisation of fashion retailing
- International marketing for fashion retailers
- Brand management for fashion retailers
- The fashion retail consumer
- The global fashion supply chain
- Fashion buying, merchandising and the critical path
- Sustainability and CSR in fashion retailing
- Managing physical retail space
- Managing virtual retail space
- Managing retail service

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Private study hours255.00
Total Contact hours45.00
Total hours (100hr per 10 credits)300.00

Private study

In order to deepen their understanding, and gain confidence to develop and articulate their own ideas, students will be expected to engage in private study.

Each lecture will be supported by material available on the Blackboard VLE. This material will provide links to appropriate journal papers, books, videos and websites. Digital copies of the lectures will be also available on the VLE so that students can follow up lectures in a systematic and structured manner.

Students will be expected to discuss their ideas in lectures and seminars, allowing them to gain confidence in their own critical thinking.

It is anticipated that private study time will be structured as follows:

- Literature search and background reading: 90 hours
- Group meetings: 20 hours
- Independent research and preparation: 40 hours
- Preparation of visual, written and verbal assessed outcomes: 30 hours
- Examination revision: 40 hours
- Case study preparation: 35 hours

Opportunities for Formative Feedback

Student progress will be monitored through:

- regular attendance at lectures and seminars (absences dealt with through the normal School channels);
- participation in lectures and seminars.

Formative feedback opportunities will be available via::

- seminar discussions;
- formative seminar presentations in week 7;
- group tutorials held within the seminar sessions (personal tutorials will be available by appointment).

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
Group Project5000-6000 word group project report50.00
Total percentage (Assessment Coursework)50.00

If, due to unforeseen circumstances, a student is unable to participate in group work, they will be assessed through an individual report of 1500-2000 words. Students who need to resit the coursework element of the module will be given a single individual assignment of 1500-2000 words to replace the group project.

Exam typeExam duration% of formal assessment
Online Time-Limited assessment48 hr 00 mins50.00
Total percentage (Assessment Exams)50.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/05/2021


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