2020/21 Undergraduate Module Catalogue

LUBS2080 New Enterprise Planning

20 creditsClass Size: 70

Module manager: Mariana Estrada-Robles
Email: M.EstradaRobles@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2020/21

This module is approved as a discovery module

Module summary

This module provides the opportunity to examine how a new enterprise proposal is developed from the initial idea, by considering the key processes in the development and analysis of new business ideas. This process also enables you to develop and reflect on your own enterprise proposal through this process. Relevant in either a new or existing enterprise context, you will be introduced to the day-to-day activities involved in the development of a new enterprise idea. The module covers elements from the initial idea through to identifying a market, developing a financial plan, conducting market research, pitching and reporting an enterprise proposal. Through formative group work and a summative individual assessment, you will demonstrate your understanding of key concepts, and learn how to use these effectively in developing, analysing and appraising your own enterprise proposal. Students will be expected to actively contribute to discussion and developing new enterprise ideas. This module is delivered by the Centre for Enterprise and Entrepreneurship Studies and is designed to be accessible for all students, regardless of subject discipline. Through an interactive online learning approach, this module supports and encourages students to experiment with, and learn from, enterprising action.

Objectives

This module introduces students to key theories and analysis tools relevant to the process of new enterprise planning, which students will subsequently use in the development and analysis of their own enterprise proposal.

Learning outcomes
Upon completion of this module, students will be able to:
- Describe and discuss key concepts of entrepreneurship and forms of enterprise;
- Analyse key enterprise processes and the internal and external factors which influence these processes, including finance and investment
- Apply key enterprise processes to the development of their new enterprise proposal
- Reflect on the process of completing a new enterprise plan and on the development of personal enterprise potential

Skills outcomes
Upon completion of this module, students will be able to:
Transferable
- Data handling and analysis skills application in a research context
- Communication skills, both oral and written

Subject specific
- Plan, prepare and pitch an enterprise proposition
- Apply basic primary, secondary and financial analysis techniques to appraise the viability of an enterprise proposition
- Apply, and then analyse, effective methods of reporting and presenting an enterprise proposition

Syllabus

This action-oriented module is designed to support students in developing and appraising the viability of an enterprise proposal. Through an interactive online learning approach key theories and analysis techniques will be presented and discussed in the context of student’s own ideas and initiatives.

The general outline of the indicative syllabus is included below;
1. Introduction to module and importance of enterprise
2. The business plan
3. Idea generation and entrepreneurial teams
4. Environmental analysis and identifying a market
5. Industry and competitor analysis
6. Marketing and market research
7. Finance and investment analysis
8. Operations planning and personnel
9. Pitch and Strategies, risks and contingency planning
10. Reflection and assignment discussion

Supported by case studies, videos, guest speakers and formative group presentations.

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	8	1.00	8.00
Independent Learning	0	0.00	49.00
Discussion forum	12	1.00	12.00
Panel Session	1	1.00	1.00
Private study hours			130.00
Total Contact hours			70.00
Total hours (100hr per 10 credits)			200.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	4,500 words	100.00
Total percentage (Assessment Coursework)		100.00

The resit for this module will be 100% by 4500 word coursework

Reading list

The reading list is available from the Library website

Last updated: 15/09/2020 10:20:50

Disclaimer

Browse Other Catalogues

• Undergraduate module catalogue
• Taught Postgraduate module catalogue
• Undergraduate programme catalogue
• Taught Postgraduate programme catalogue

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD