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2020/21 Taught Postgraduate Module Catalogue

LUBS5483M The Global Marketing Professional

15 creditsClass Size: 250

Module manager: Lynn Pattison

Taught: 1 May to 31 July View Timetable

Year running 2020/21

Module replaces


This module is not approved as an Elective

Module summary

This module aims at developing students’ interpersonal and professional skills and competences for the global marketing environment. On completion, students will be able to articulate and demonstrate the knowledge, skills and personal attributes that will help them find their place and develop a career in an ever-changing employment market.


This module aims to empower students by developing personal and professional skills and competencies essential for success in the global marketing environment.

Learning outcomes
Upon completion of the module, students will be able to:
1. Identify and set personal objectives for their professional development.
2. Critically reflect on their learning and development of professional skills.
3. Plan a strategy to achieve their professional goals.
4. Explore effective workplace behaviours and competences.
5. Investigate concepts and techniques to improve effectiveness when working in diverse teams.
6. Critically evaluate ethical issues that may be encountered by marketing professionals.
7. Develop effective business communication and professional networking skills.


- Planning for and critical reflection on personal and professional development.
- Professional competences (e.g. Emotional intelligence, resilience.)
- Team roles and dynamics, developing an effective team. Cultural diversity in teams at work.
- Fundamentals of ethics and professionalism.
- Business communications including creating and delivering successful presentations, building professional relationships, personal branding and interpersonal skills.
- Insight into the professions and career opportunities.
- Career planning and development including identification of opportunities, creating a professional CV and online profile and preparing for interviews and assessment centres.

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

Reading, reflection on personal development plan and reviewing outcomes, researching employment opportunities and seeking experiences and feedback to improve personal development.

Opportunities for Formative Feedback

Progress will be reviewed via regular question and answer sessions during lectures and seminars.
Formative feedback is integrated into the module teaching via seminars where students practice their professional skills and give and receive feedback. For example, students are required to give a presentation where feedback is given in class and supported with video and written feedback. This ties in with the video CV assignment.
Feedback is provided in class to provide advice and support for the assignment.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Assessment typeNotes% of formal assessment
PresentationIndividual video presentation30.00
Reflective log2,000 word reflective journal70.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 2,000 word reflective journal

Reading list

The reading list is available from the Library website

Last updated: 23/03/2021


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