2020/21 Taught Postgraduate Module Catalogue
LUBS5488M Company Marketing Project
15 creditsClass Size: 400
Module manager: Sally Chan
Email: ssyc@lubs.leeds.ac.uk
Taught: 1 Jan to 31 May View Timetable
Year running 2020/21
Objectives
This module aims to develop students’ understanding of the workings of a marketing consultancy and the skills to apply a range of relevant marketing concepts and techniques to a problem faced by a client organisation and make realistic recommendations on how the problems should be addressed.Learning outcomes
Upon completion of this module students will be able to :
- Critically evaluate and review the practice of a marketing consultancy and develop market awareness of a particular market / sector
- Identify and assess relevant marketing tools, concepts and techniques and apply these to the analysis of the client business
Skills outcomes
Upon completion of this module students will be able to :
Transferable
- Communicate effectively with the client
- Reflect on individual efforts and manage targets
- Select and apply relevant academic models and frameworks to support insightful analysis
- Present coherently and confidently to a variety of audiences
Subject specific
- Develop an ethical, workable research plan to address company information gaps
- Articulate findings to the client in a written report and professional presentation
Syllabus
Indicative content
Introduction to the module & client company, project essentials and assessment
The practice of a marketing consultancy
Market awareness of particular markets / sectors
Teaching methods
Delivery type | Number | Length hours | Student hours |
e-Lecture | 5 | 2.00 | 10.00 |
Coursework | 1 | 6.00 | 6.00 |
Tutorial | 6 | 0.50 | 3.00 |
Private study hours | 131.00 | ||
Total Contact hours | 19.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.Opportunities for Formative Feedback
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Project | Interim Report 2,000 words | 20.00 |
Project | Final Report 4,000 words | 70.00 |
Presentation | Team Presentation to Client | 10.00 |
Total percentage (Assessment Coursework) | 100.00 |
The resit for this module will be 100% by 3,000 words coursework.
Reading list
The reading list is available from the Library websiteLast updated: 03/12/2020 13:30:15
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD