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2020/21 Taught Postgraduate Module Catalogue

LUBS5488M Company Marketing Project

15 creditsClass Size: 400

Module manager: Sally Chan
Email: ssyc@lubs.leeds.ac.uk

Taught: 1 Jan to 31 May View Timetable

Year running 2020/21

Objectives

This module aims to develop students’ understanding of the workings of a marketing consultancy and the skills to apply a range of relevant marketing concepts and techniques to a problem faced by a client organisation and make realistic recommendations on how the problems should be addressed.

Learning outcomes
Upon completion of this module students will be able to :
- Critically evaluate and review the practice of a marketing consultancy and develop market awareness of a particular market / sector
- Identify and assess relevant marketing tools, concepts and techniques and apply these to the analysis of the client business

Skills outcomes
Upon completion of this module students will be able to :
Transferable
- Communicate effectively with the client
- Reflect on individual efforts and manage targets
- Select and apply relevant academic models and frameworks to support insightful analysis
- Present coherently and confidently to a variety of audiences

Subject specific
- Develop an ethical, workable research plan to address company information gaps
- Articulate findings to the client in a written report and professional presentation


Syllabus

Indicative content
Introduction to the module & client company, project essentials and assessment
The practice of a marketing consultancy
Market awareness of particular markets / sectors

Teaching methods

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information

Delivery typeNumberLength hoursStudent hours
e-Lecture52.0010.00
Coursework16.006.00
Tutorial60.503.00
Private study hours131.00
Total Contact hours19.00
Total hours (100hr per 10 credits)150.00

Private study

This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.

Opportunities for Formative Feedback

Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.

Methods of assessment

Due to COVID-19, teaching and assessment activities are being kept under review - see module enrolment pages for information


Coursework
Assessment typeNotes% of formal assessment
ProjectInterim Report 2,000 words20.00
ProjectFinal Report 4,000 words70.00
PresentationTeam Presentation to Client10.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 3,000 words coursework.

Reading list

The reading list is available from the Library website

Last updated: 03/12/2020 13:30:15

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